IGNOU MBA Solved Assignment

MS 6 IGNOU MBA Assignment July – Dec 2013

1. (a) “Marketing in the performance of business activities that directs the flow of goods and services from the produces to consumers”. Discuss the above statement by taking two suitable examples of your choice. (b) Discuss the concept of service and report on the reasons for the growth of the service sector. 2. (a) What are the various elements of marketing mix? Explain each of there elements and their importance in the marketing planning process of a consumer durable company manufacturing room air conditioner. (b) Discuss the procedure of conducting marketing research in the Indian … [Read more...]

MS-6 June 2013 Marketing for Managers

1. (a) What do you understand by the term market planning and its role in marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice. (b) What is Marketing Research (MR)? Discuss its role and Importance in the marketing decision in a … [Read more...]

MS-06 Dec 2012 Marketing for Managers

1. Discuss the various characteristics of services that make them unique from product. Briefly explain the implications of these characteristics in designing suitable Marketing Strategy for any two service offerings of your choice. 2. a) The success of a firm largely depends on the right blending of Marketing Mix elements. Discuss with two recent examples of your choice by picking up one each from an FMCG category another from any Industrial product. b) Elaborate on the relevance and scope of Marketing Research in supplementing and complementing the marketing activities in accomplishing … [Read more...]