MS 11 IGNOU MBA Assignments July – Dec 2018

1. What is a ‘mission statement’? Explain why is it necessary to formulate a mission statement initially in the process of formulating a strategy?

2. Write a brief case study showing the strategic development and its current strategic position of the company of your choice. Use the published information about the company.

3. How is Cost Leadership helpful in determining the success of a business organization? Explain with the help of an example.

4. Choose two companies from a specific sector which are following diversification strategies. Compare and contrast the diversification strategies followed by these companies.

5. Identify a company which is on the verge of closing. Analyze the reasons for the decline of the company.

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