MS 6 IGNOU MBA Assignments July – Dec 2014

1. (a) Distinguish between Product Vs Services Marketing with suitable illustrations.

(b) Briefly explain the various elements required in the formulation of marketing strategy in the followings service offerings:
(i) Health Tourism
(ii) Cellular Phone Services

2. (a) Discuss the term marketing mix. What makes the elements of marketing mix assume importance in planning the firms market opportunities in capturing market share.
(b) Bring out the significance of Marketing Research in a manufacturing & marketing organization. What are the challenges faced by researcher in understanding M.R. in India? Discuss.

3. (a) What makes a sound and through knowledge of consumer behavior is of utmost importance for every marketer
in the current marketing environment. Justify your answer with a suitable example of your choice.

(b) Discuss the concept of Product Life Cycle (PLC) of any FMCG Product of your choice.

4. (a) Briefly explain the steps involved in the selling process by taking any semi industrial product of your choice.

(b) Elaborate with suitable example the importance of distribution channels in marketing of firms product offerings.


  1. ms-6 assignment DEC 2014

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