1. (a) “Distinguish between Product Marketing Vs. Services Marketing with suitable illustrations”. Explain why service marketing is considered as more challenging than product marketing. Elaborate with suitable examples.
(b) Marketing involves much more than selling and adverting” Discuss.
2. (a) What are the major objectives of Sales Promotion initiated by firms? Discuss the role and responsibilities of a Sales Managers in conceiving and executing such sales promotion programs of any FMCG, company of your choice.
(b) Discuss the major considerations involved in designing Marketing Organization. Explain taking one example from the following:
i) a consumer durable company of Pan-India operations .
ii) an FMCG Company with operation in South India.
3. (a) What is Segmentation? Why and when marketers undertake segmentation activity? Discuss the Segmentation variable you will consider to segment.
i) an FMCG product of your choice
ii) a 650 C.C. motorcycle targeted at Urban India
(b) What do you understand by the term Marketing Research and discuss its scope and challenges in the Indian business environment.
4. (a) As a distribution logistics manager of an e-tailer /on line marketer what are the various physical distribution tasks that you would consider and why?
(b) Discuss the 4 PS of Marketing mix with suitable examples. Discuss the role of packaging as a tool for market development with suitable illustrations.
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