1. Distinguish between the following:
(a) Free Trade Area and Customs Union
(b) Polycentric and Ethnocentric Orientations
2. Explain the various products – communications strategies available to an international marketer, giving suitable examples.
3. Briefly explain the components of international advertising strategy. What are the relative advantages of standardization and adaptation of an international advertising programme.
4. What do you understand by the term ‘Political Risk’? Explain the strategies available to international marketers for management of political risk.
5. A manufacturer of handloom products is planning to enter international markets. He has a well established domestic business and wants to go overseas.
Discuss:
(a) The ways in which he can go international.
(b) What environmental analysis he has to undertake to understand the overseas markets?
(c) The organizations he can approach which can guide him and facilitate his export efforts.
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