MS-95 June 2013 Research Methodology for Management Decisions

1. What is a research design? Is it a specific plan like a building plan? How would you classify research designs?

2. Listed below are some objects of varying degree of abstractness. Suggest the properties of each of these objects that can be measured by each of the four basic types of scales (levels of measurement)

a. Customers in a retail store
b. Voter attitudes
c. Preference for a particular equity share
d. Profitability of various divisions in a company
3. What are the format requirements of a research article to be published in a professional journal? Use the web to find out information on APA reference style.

4. Make a list of formulae that are used in non-parametric tests. Your list should contain name of the test, its purpose and the test statistic used.

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