MS-62 June 2013 Sales Management

1) a) Explain the important role of Sales and Distribution in the exchange process with suitable examples. b) What is Personal Selling? Critically evaluate the growing importance of personal selling in the present market environment. 2) a) Discuss the importance of selling skills in personal selling function. b) Suggest suitable presentation strategy in the following […]

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MS-61 June 2013 Consumer Behaviour

1. You are the marketing head of leading retail chain dealing in electronic items. Your company has planned to launch the online store for the same. What segmentation approach would you use to effectively segment the market and why? 2. Explain the concept of culture and subculture. Discuss the relevance of sub cultural segmentation in […]

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MS – 43 June 2013 Management Control Systems

1. What are Business Unit Strategies? Explain the BCG Model and General Electric (GE) Planning Model. 2. Explain the concept of Responsibility Accounting, what is a Responsibility Centre and why is responsibility centres established? 3. Explain the concept of Profit Centres. Distinguish between Genuine and Artificial profit centre established. 4. Elaborate on three constituent parts […]

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MS – 42 June 2013 Capital Investment and Financing Decisions

1. What is cost of capital? How is the cost of long term debt, preference capital, equity capital and retained earnings determined? 2. What is capital structure? Explain the net income, net operating income, M-M approach and traditional theories of capital structure. 3. What do you understand by Economic appraisal and social cost benefit analysis […]

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MS – 41 June 2013 Working Capital Management

1. Explain the Walker’s and Trade off approaches to working capital investment. 2. Discuss the motives for holding cash. Explain the Baumol Model and Miller and Orr Model. 3. What are advances? Explain the modes of creating charge over assets. 4. What are the commercial paper? Discuss the existing guidelines issued by RBI to regulate […]

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MS – 54 June 2013 Management Information Systems

1) Define Management Information Systems (MIS) and discuss various characteristics expected of a good MIS. 2) Evaluate critical success factor method for the purpose of Information Requirement Analysis. 3) What are the various system analysis tools and why do we need more than one tool at a time? 4) Discuss the main function of data […]

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MS – 53 June 2013Production/Operations Management

1) Explain the common principles on quality amongst the theory of Deming, Juran, Crosby and Baldridge criteria. 2) Explain the importance of forecasting in Production Management. Briefly discuss the various methods of forecasting. 3) Compare the manual and quantitative models for process Layout design. What are the advantages of each kind of model? 4) Define […]

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MS – 52 June 2013 Project Management

1) a) Distinguish between Project and Production Management. b) Discuss the critical success factor in Project Management. 2) Discuss the various methods for economic analysis of the project. Also explain the drawback of the traditional methods. 3) What is an ideal resource profile and how does it get influenced by practical considerations of project execution? […]

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MS – 24 June 2013 Employment Relations

1) Explain the historical review of industrial relations in India. Discuss the recent developments in the field of industrial relations in India with suitable examples. High light the issues and challenges for the industrial relations system in India. 2) Explain the origin and growth of Trade Unions in India. Describe the functions of Trade Unions […]

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MS – 23 June 2013 Human Resource Planning

1) Explain the role of Human Resource professionals in human resource planning. Describe the factors which are being used for human resource planning in any organisation you are familiar with. Highlight the requisites for effective planning. Briefly describe the organisation you are referring to. 2) Explain the various kinds of Roles. Describe the factors contributing […]

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