MS 6 IGNOU MBA Assignment July – Dec 2013

1. (a) “Marketing in the performance of business activities that directs the flow of goods and services from the produces to consumers”. Discuss the above statement by taking two suitable examples of your choice. (b) Discuss the concept of service and report on the reasons for the growth of the service sector. 2. (a) What […]

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MS 5 IGNOU MBA Assignment July – Dec 2013

1. Explain Product design. How does it influence the Process Design? 2. Define Job Design. Identify the important factors and their influences in designing the Job. 3. What do you mean by Production Planning & Control (PPC)? Explain the role of aggregate planning in PPC. 4. What is value Engineering and Analysis. Explain how to […]

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MS 4 IGNOU MBA Assignment July – Dec 2013

1. Explain the various accounting concepts and examine the role of accounting concepts in the preparation of financial statements. 2. Explain the meaning of fund flow statement. How would you compute funds from operations in order to prepare sources and usage statement of funds? 3. What is CVP analysis? How does it differ from break-even […]

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MS 3 IGNOU MBA Assignment July – Dec 2013

1. “All modern economies have certain economic problems to deal with”. Examine and illustrate the statement. Answer. The fundamental economic problem is that desires and needs are higher than available resources, limited resources for limitless wants and needs that causes problem. Read more on Three basic economic problems 2. Briefly examine the growth of SSI in […]

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MS 2 IGNOU MBA Assignment July – Dec 2013

1) What are the primary objectives, focus, and purpose of Selection Tests and Interview in the whole process of Hiring in organisational set up? Critically examine their usefulness, and importance in the short term and long term functioning and culture of the organisation. Draw from the experiences you are familiar with. Describe the organisation and […]

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MS 1 Ignou Mba Assignments July – Dec 2013

1) What are the Institution Building Skills of the Top Executives in organisational set up? Explain with examples from various Institution Building Personalities quoting their role relating to various skills which contributed in Institution Building. Briefly describe the organisational history you are referring to. Answer. Top managers are often thought of as the people who make […]

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MS-65 June 2013 Marketing of Services

1. Assume you are a team member of the marketing research department of a low cost domestic airline. Your manager has asked you to evaluate the service quality of the airline. How would you go about It.? What service quality dimensions would you use to evaluate the same? 2. Explain the importance of physical evidence […]

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MS-64 June 2013 International Marketing

1. You are the marketing head of newly opened international division of a leading domestic company manufacturing home appliances. Suggest various factors that you will keep in mind while finalizing the international markets for your product. 2. Explain the difference between ethnocentric, polycentric, regiocentric and geocentric orientations. How do these orientations affect international marketing practices? […]

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MS-63 June 2013 Product Management

1. Briefly explain the concept of product life cycle. Taking the example of any product of your choice, elaborate its life cycle stage in context of your country. Also suggest suitable pricing and promotional strategies for the same. 2. How would you use attribute analysis technique for generating new product ideas for the following products? […]

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MS-62 June 2013 Sales Management

1) a) Explain the important role of Sales and Distribution in the exchange process with suitable examples. b) What is Personal Selling? Critically evaluate the growing importance of personal selling in the present market environment. 2) a) Discuss the importance of selling skills in personal selling function. b) Suggest suitable presentation strategy in the following […]

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