MS 92 IGNOU MBA Assignments Jan – June 2014

1. Briefly explain the rationale for the establishment of Public Enterprises in India with special reference to its development objectives. 2. Discuss the various heads under which Public Enterprises audit is conducted by the Comptroller and Auditor – General of India. 3. What are the various causes of industrial sickness faced by public enterprises? Discuss […]

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MS 91 IGNOU MBA Assignments Jan – June 2014

Q1. What is the role of strategists in Corporate Management? Discuss with the help of some real life examples. Q2. Collect the material related to Starbucks. Analyze its strategies for global markets. Q3. Discuss the recent development with respect to the code and laws of Corporate Governance in markets other than India. Q4. Enlist the […]

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MS 65 IGNOU MBA Assignments Jan – June 2014

1. What are the implications of the services marketing triangle? Explain giving suitable examples. 2. Give some examples of services that are high in credence qualities. How do high credence qualities affect consumer behavior for these services? Discuss. 3. Describe the non-monetary costs involved in the following services: (a) Health services (b) Home loans 4. […]

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MS 64 IGNOU MBA Assignments Jan – June 2014

1. Distinguish between the following. (a) Polycentric and Geocentric orientations (b) Free Trade Area and Customs Union (c) Commercial Invoice and Proforma Invoice 2. (a) What do you understand by the term ‘Political Risk’? In your opinion, is it country specific or firm specific or both? Elaborate giving examples. (b) Discuss the strategy for management […]

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MS 63 IGNOU MBA Assignments Jan – June 2014

1. (a) Distinguish between shopping and specialty goods giving suitable examples. (b) Explain the various components of ‘product mix’ taking the example of any FMCG company. 2. (a) Explain the various interpretations of the term ‘new product’ giving suitable examples. (b) You are a product manager in a company manufacturing fruit juices. Discuss the methods […]

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MS 62 IGNOU MBA Assignments Jan – June 2014

1. (a) Explain the Personal Selling Process. Discuss the importance of “Sales Resistance” in the selling process. Take a hypothetical situation of such resistance and suggest suitable steps to resolve the same. (b)What do you understand by the term Negotiation? Discuss. 2. (a) Why Sales Force monitoring system is essential in an enterprise? Discuss the […]

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MS 61 IGNOU MBA Assignments Jan – June 2014

1. Briefly explain the VALS – 2 classification. Analyze which VALS type best describes you and then find a print advertisement which, according to you, appeals to this VALS type. 2. What is organizational buying behavior? How is it different from individual buying? Taking the example of purchase of stationery for your personal use and […]

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MS 43 IGNOU MBA Assignments Jan – June 2014

1. Define the concept of ‘strategy’. Explain the Boston Consulting Group (BCG) model, General Electric (GE) planning model and highlight their usefulness in formulating business unit level strategies. 2. Explain the following: a) Just In Time (JIT) and Management Control System b) Benchmarking and Management Control System 3. What is ‘Arm’s Length Principle’? Explain the […]

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MS 42 IGNOU MBA Assignments Jan – June 2014

1. What is cost of capital ? Explain how is the cost of long term debt, preference capital, equity capital and retained earnings are calculated? Discuss the relationship between EBIT and EPS. 2. a) Discuss the concept of project life cycle. Explain the different steps involved in the process of designing and using of Work […]

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MS 41 IGNOU MBA Assignments Jan – June 2014

1. a) Explain the concepts of Working Capital. Discuss the various factors that affect the requirement of Working Capital of a business entity. b) Explain the distinguishing features of matching, conservative and aggressive strategies for financing working capital with the help of illustrations. Under which circumstances each of these are suitable? 2. Why do firms […]

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