1. “Analysis of covariance is a combination of the two techniques- analysis of variance and regression.” Discuss the statement in the light of concept of Analysis of covariance. 2. “The collection of primary data for business research is of paramount importance to assist management in making decisions.” Do you agree? Comment on the statement. Also, explain various methods of collecting primary data in brief. 3. “Presentation skills include the ability to mix in the right proportion various elements.” What are these elements? Explain them in brief. 4. The production manager in a large … [Read more...]

1. Explain the role of entrepreneurship in the development of Micro, Small and Medium Enterprises (MSME). How has entrepreneurship contributed in economic development? 2. What is market demand analysis? Explain the elements or variables which determine market demand. 3. Explain the tax structure applicable to sole proprietorship, partnership and company’s form of business organization. 4. List and discuss the factors which explain plant location. 5. Define family business. What is the negative and positive side of family business? 6. Write short notes on the following: (a) … [Read more...]

1. Discuss the various organizational forms of public sector enterprises. 2. Explain the importance of Legislative Committees. Differentiate between the functions of Public Accounts Committee from Estimates Committee. 3. Define the concept of sickness of Public Sector Enterprises. Suggest remedial measures for prevention of sickness of Public Enterprises. 4. Describe the implementation and the evaluation aspect of Project Management. 5. List out the strategic issues which arise out of disinvestment. 6. Write short notes on the following: (a) State Level Public Undertakings … [Read more...]

1. Explain corporate policy formulation process and examine the importance of formulating a corporate policy in today’s changing scenario. 2. Describe the role of the Board in strategic management. What according to you, are the factors that influence the effectiveness of Board? 3. Read the case study ‘Ranbaxy Laboratories Ltd. (RLL)’ from Block-3 of MS-91 and identify the various modes of entry Ranbaxy has adopted in different regions. What are the pros and cons of each mode of entry? 4. Explain the concept of creativity. Taking the example of a creative organization explain how does … [Read more...]

1. Where do the following fit on the ‘Continuum of Evaluation’ for different types of products? (a) Automobile repairs (b) Teaching (c) Restaurant What are the implications for consumer behavior? 2. Explain the logic behind these two quotes: “A complaint is a gift” and “The customer who complains is your friend”. 3. Do you think physical evidence really matters in marketing of services? Discuss with the help of examples. 4. As a manager of a movie theatre, what strategies would you use to overcome demand and supply challenges? 5. What do you understand by ‘non-monetary … [Read more...]

1. What do you understand by the term ‘International Marketing’? Explain the reasons for which firms enter international markets. 2. Distinguish between the following giving suitable examples. (a) ‘Ethnocentric’ and ‘Polycentric’ orientations (b) ‘Free Trade Area’ and ‘Customs Union’ (c) ‘Pre-investment Planning’ and ‘Post-investment Planning’ for management of political risk. 3. Discuss the significance of letter of credit in international marketing. Explain the operation of a letter of credit. 4. What is the effect of ‘terms of delivery’ on the price to be quoted by an … [Read more...]

1. What is a product? Taking the example of refrigerator, explain the anatomy of the product i.e. the core benefits, tangible specifications, and augmented features. 2. Taking the example of packaged fruit juices, explain how you can generate new product ideas using attribute analysis. 3. Briefly explain the concept of Product Life Cycle (PLC).Do all the products follow the bell shaped curve of PLC? Discuss giving suitable examples. 4. What do you understand by the term ‘product positioning’? Describe the alternative basis of positioning that you can apply for a tooth paste. 5. … [Read more...]

1. a) Distinguish and discuss the term “Sales” and “Selling” with suitable examples. What is a sales strategy? Explain the various activities/ tasks that a sales managers should consider in designing a sales strategy for the firm. Discuss with a hypothetical example. b) Why it is essential to possess a sound knowledge of computer system and its application areas in sales management function? Discuss with an example. 2. a) What is Selling process? Discuss the various stages involved in Selling process in the following situation. i) Salesman selling computer systems for an educational … [Read more...]

1. Imagine yourself as a retailer for menswear and propose how you would use lifestyle approach to succeed in your venture. 2. Explain the concept of learning and discuss its marketing applications. 3. Discuss the characteristics that distinguish organisational buying from individual buying. Taking the example of purchase of a computer for your personal use and for organisational purpose, explain the differences. 4. Explain the concept of family life cycle. Which stage(s) of the family life cycle could constitute a lucrative segment for the following? Give reasons for your answer. … [Read more...]