MS 65 IGNOU MBA Assignments Jan – June 2020

1. Where do the following fit on the ‘Continuum of Evaluation’ for different types of products?
(a) Automobile repairs
(b) Teaching
(c) Restaurant
What are the implications for consumer behavior?

2. Explain the logic behind these two quotes: “A complaint is a gift” and “The customer who complains is your friend”.

3. Do you think physical evidence really matters in marketing of services? Discuss with the help of examples.

4. As a manager of a movie theatre, what strategies would you use to overcome demand and supply challenges?

5. What do you understand by ‘non-monetary costs’ with reference to marketing of services? Describe the non-monetary costs involved in the following:
(a) Home Loans
(b) Health Services

6. What are the implications of the services marketing triangle? Explain giving suitable examples.

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