1. (a) Define Marketing. What would be the possible objectives of marketing in a large sized manufacturing and marketing firm. Elaborate the exchange process between the firm and its customer.
(b) Explain the elements of Marketing Mix by taking an example each from a fast moving consumer product and a consumer durable of your choice. Discuss the growing importance of packaging in the above two examples.
2. (a) Distinguish Social Marketing with Business Marketing in terms of their core objectives, approaches and
the applicability of the 4PS.
(b) Explain the concept of Product Life Cycle (PLC) and discuss the various stages of PLC in the following situations.
(i) JiO Mobile Services
(ii) usage of credit cards.
(iii) An SUV of your choice.
3. (a) What is a Marketing Organisation? Discuss the changing role of marketing organisation with the firm you are associated/ attached or familiar with.
(b) What is consumer behavior? Discuss the scope and its role and importance for marketers in decision making process. Apply the six different roles which family (a family of 4 adults and 2 children) members play in the context of the following decision:
(i) deciding in buying property (flat or apartment)
(ii) buying the first car for the said family
4. (a) What are the various product decision and strategies that Marketers should consider and why? Discuss by taking an example of a consumer durable and an Industrial product of your choice.
(b) Discuss the various pricing methods available to the marketer with suitable examples. What is a Sales Forecast? Suggest and discuss suitable approaches to sales forecast for the following.
(i) Premium Brand of Audio System.
(ii) Demand for low cost airlines
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