1. As a Brand Manager of a leading multi-speciality hospital with all India operations, what brand name would you suggest? Justify your choice.
2. Taking the example of toothpaste, explain how you can generate new product ideas using:
(a) Attribute analysis
(b) Focus groups
3. Explain the factors influencing product line decisions in respect of FMCG products.
4. Taking the example of a product of your choice, explain how a company’s marketing mix strategies may vary depending on different stages of its product life cycle.
5. Explain the various interpretations of the term ‘new product’ giving suitable examples.
6. What do you understand by the term ‘convenience products’ and ‘speciality products’? How does the buying behaviour differ for the two? Explain its implications for the marketers.
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