IGNOU MBA Assignment

1. What is the concept of comparative cost advantage? Critically examine the concept with suitable examples. 2. Bring out the recent trends in distribution of FDI flows and reasons for growing marginalization of the LDCs in their global distribution. 3. Briefly discuss the evolutionary patterns in the organization structure of international business. 4. Compare the global strategies and the organizational structures of MNEs of any two countries of your choice. 5. What are different types of subsidiary roles? Discuss by citing examples that you know. 6. What is partial … [Read more...]

1. Explain the salient features of Total Quality Management (TQM) approach and their relevance in the present competitive environment. 2. List out the 14 steps give by Crosby in TQM. Discuss the advantages and disadvantages of Crosby’s “Absolute Quality Management”. 3. Do you think leadership is an important aspect for successful application of Quality Management in an organization? Justify giving examples. 4. Explain “P-D-C-A cycle”. Discuss how it is helpful in problem solving. 5. Discuss the objectives and structure of ISO 9000. Answer. The ISO 9000 family details different … [Read more...]

1. Discuss the significance and importance of the elements that make up the complete research problem. Answer. Research problems range between simple to complicated, based on the number of variables and the nature of their relationship. Elements of a complete research problem 2. How would you use a Likert scale to ascertain the image of a leading Computer Brand among some consumers? 3. A group of 11 students selected at random secured the grade points: 1.5, 2.2, 0.9, 1.3, 2.0, 1.6, 1.8, 1.5, 2.0, 1.2 and 1.7 (out of 3). Use the sign test to test the hypothesis that intelligence is a … [Read more...]

1. Every now and then we witness many technological changes that affect our day to day functioning and the production of goods and services. Discuss any such technological change and its impact on our day to day life. 2. Discuss giving examples, the importance of generation, up gradation or improvement of technology. 3. Explain different types of technology transfer and discuss how the impact of such transfers is assessed. Support your answer with relevant examples. 4. How important is technology to: • Economic development • Progress of society • Improvement in the quality of … [Read more...]

Q1. a) What is the significance of corporate policy in today’s changing scenario? b) Select an organization of your choice (Name and describe the organization) and briefly discuss the various types of policies it has adopted. Q2. a) Identify the unique competencies of Ranbaxy Laboratories. b) Discuss in detail the various modes of entry adopted by Ranbaxy. (Refer to the case study given in Block 3) Q3. How can creativity be encouraged within an organization? Discuss with the help of an example of a creative organization. Q4. No business can exist without ethics. In the light of … [Read more...]

1. (a) Explain the concept of Marketing Communication. What marketing communication tools would you recommend in the following situations? (a) Newly introduced diesel midsize car launched by a leading Japanese car maker. (b) Change in company logo. (b) What is mass media? In what situation is mass media employed? Pickup any two examples of your choice and explain its relevance. 2. (a) Suggest what message strategies and order of presentation should be used for the following products and services and why? (a) Safe driving habits for youth (b) SUV from a leading automobile company (b) … [Read more...]

1. (a) As a Researches, you have been assigned a primary research project to be undertaken. Discuss the research process that you would adopt to complete the given task. (b) Discuss between exploratory and descriptive research designs. 2. (a) What is data? Discuss the various types of data and their sources available to the researcher. Evaluate each of there sources in terms of their merits, demerits and limitations. (b) Discuss the importance of developing a questionnaire in a research project. What are the do’s and dont’s that should be considered while designing the … [Read more...]

1. Assume you are a team member of the marketing research department of a low cost domestic airline. Your manager has asked you to evaluate the service quality of the airline. How would you go about It.? What service quality dimensions would you use to evaluate the same? 2. Explain the importance of physical evidence and word of mouth communication for a health service provider. 3. Explain the role of non-monetary costs in pricing of services taking example of any service industry. 4. Being the marketing manager of a leading domestic tours and travels company of your country, discuss … [Read more...]

1. Explain the interaction between science, technology and business. How do these interactions affect industrial growth? Give suitable examples. 2. Are innovations and creativity interrelated? Discuss the various methods of enhancing or maintaining the creativity. 3. Discuss the rationale of partnership in innovation and R&D. Explain the different types of partnership for this purpose. 4. What are the different types of R&D projects? Explain the concept of project life cycle with examples relating to a specific technology or product. 5. What resources are required for … [Read more...]

1. Elaborate your understanding about maintenance planning and scheduling. 2. Explain the importance of maintenance budgeting. Discuss the advantages of Zero Based Budget. 3. What do you understand by the term ‘Total Safety Management’? Differentiate between investigation of incidents and audits. 4. What do you mean by Reliability? How it is different from Quality? Explain BATH-TUB CURVE. 5. Explain Reliability Centred Maintenance (RCM) and its process of implementation. 6. Write the short notes on the following a) Terotechnology b) Spare Parts Inventory c) Total Productive … [Read more...]