MS 6 IGNOU MBA Assignments Jan – Jun 2017

1. (a) Define Marketing and discuss its scope as an exchange process between the firm and its customers. Illustrate with two suitable examples of your choice.
(b) Scan various secondary data sources available to you and collect relevant data historically to discuss the importance of Marketing in an emerging economy like India.

2. (a) Explain the term Market Planning. Discuss the elements of Marketing Mix and their role in formulating suitable strategy in the following situations.
(i) Chain of Computer training centers
(ii) Premium Unisex Talcum powder.

(b) Define Market Segmentation and discuss its scope and the bases of segmentation that are relevant to the Indian Marketer.

3. (a) Who is a Consumer? Elaborate giving suitable examples. Why it is necessary for marketers to have a sound knowledge of the end user and their behavior. Discuss.

(b) Distinguish between New Product Development with Product Life Cycle with an example.

4. (a) What is pricing? What are the major objectives of pricing for a marketer? Explain with suitable example the various pricing methods available to the marketer.

(b) What make Distribution as one of the core function in a manufacturing concern? List out and discuss the major channels of distribution that you are familiar with suitable examples.

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