MS 6 IGNOU MBA Assignments Jan – June 2018

1. (a) Define the term „Marketing‟ with suitable examples. Discuss the scope and significance of marketing function in a developing and fast emerging economy like India.
(b) What are the various components/ elements of marketing mix in case of products and services marketing. Discuss with suitable examples of your choice.

2. (a) Explain the concept of Product Life Cycle by taking an example one each from a consumer durable and any service offering of your choice.
(b) Distinguish the concept of market vs the concept of a segment and their relationship in marketing, with suitable illustration.

3. (a) Discuss the various steps involved in the marketing research process that help in decision making process. Briefly discuss a few application areas of marketing research in the current business environment.
(b) Distinguish a Product from a Brand with suitable examples. Explain packaging as a market development tool.

4. (a) Why pricing and promotional elements of marketing mix primarily decide the success of any brand? Explain. Discuss the strategic and tactical decisions that a manager should consider in pricing and promoting the firms offering. Take one product and one service offering and discuss their success story.
(b) “Consumer” is the king does this statement still holds good in the era of online/digital marketing? If yes or no substantiate and justify accordingly.

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