MS 61 IGNOU MBA Assignments Jan – June 2016

1. Imagine yourself as a retailer for menswear and propose how you would use lifestyle approach to succeed in your venture.

2. What is meant by subliminal persuasion? Explain the various subliminal techniques.

3. Define personality. What are the differences between the trait theory and the psychoanalytic theory of personality?

4. What is a reference group? Name two reference groups that are important to you. In what ways do they influence you in your purchasing behaviour?

5. You are a marketing manager of a company that has started manufacturing washing machines. How will you anticipate, analyse and respond to the post-purchase feelings of your customers.

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