1. What do you understand by the term ‘International Marketing’? Explain the reasons for which firms enter international markets.
2. Explain the contents and significance of the following documents:
(a) Commercial Invoice
(b) Packing List.
3. ‘Cultural diversities across countries impact the marketing strategies of an international marketer’. Do you agree with the statement? Justify your answer giving suitable examples.
4. Differentiate between the following:
(a) ‘Free Trade Area’ and ‘Customs Union’
(b) ‘Pre-investment’ and ‘Post investment’ planning for management of political risk.
(c) ‘Ethnocentric’ and ‘Polycentric’ orientations.
5. What is the effect of ‘terms of delivery’ on the price to be quoted by an exporter? Explain giving an example.
6. With the help of an example explain how a marketing manager can use ‘country attractiveness/competitive strengths’ matrix to define the directions of growth for the organization.
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