MS 95 IGNOU MBA Assignments July – Dec 2014

1. Distinguish between “primary data” and “secondary data” with the help of examples. Which one is easy to collect, why? Answer.  Primary data is data you collect which is directly relevant to your study. While primary data collection is a lot more accurate since it relates specifically to the research you are performing, it is also much more costly................ Secondary data is data which has been gathered for some other purpose than the one you're presently researching. Sources of secondary data consist of information you already possess within your company and also information you can find from stock reports, trade publications, research organizations, census data and any other providers of data................ 2. Discuss the importance of sampling frame. What are the possible errors resulting from a faulty sampling frame? Answer. The sampling frame is a list of sampling units. The sample is drawn from the sampling frame, … [Continue reading]

MS 94 IGNOU MBA Assignments July – Dec 2014

1. How does managing technology help in gaining and sustaining competitive advantage? Explain with the help of an example from the business world. Answer. Technology management enables businesses to manage their technological fundamentals to build competitive advantage. Popular concepts used in technology management are technology strategy, technology forecasting, mapping technologies to business and market needs, technology project portfolio etc....... Technological selections have got a significant influence on the organi[ation, its work force, and society. These decisions are never neutral...... 2. What do you understand by ‘Information Technology Revolution’? Cite relevant examples to support your answer. Answer. Development of computers, communication technologies, and the Internet has changed the business and its operation around the globe. These technological advancements are transforming traditional commerce activities into … [Continue reading]

MS 91 IGNOU MBA Assignments July – Dec 2014

1.  Discuss various pricing strategies available to firms under different market structures, giving examples. Answer. There are many types of pricing strategies and tactics that can be considered. A market skimming pricing strategy involves launching a new product at a very high price and then gradually reducing the price over time. This strategy is often used […]

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MS 68 IGNOU MBA Assignments July – Dec 2014

1. (a) Discuss the concept and role of marketing communication in the following situations . (i) Product Marketing (ii) Social Marketing (b) Explain the consumer behavior variables that help enable in the development of marketing communication. 2. (a) Briefly explain the strategic consideration and creative consideration associated in campaign planning for the following products & […]

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MS 66 IGNOU MBA Assignments July – Dec 2014

1. (a) When and why Marketing Research is undertaking is an organizations? Suggest some possible areas of application of M.R. (b) List out and briefly explain the major problems associated in undertaking M.R. in India. 2 . (a) What is Research Designs? Describe briefly the various kinds of research designs and their application for different […]

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MS 27 IGNOU MBA Assignments July – Dec 2014

1. Explain the concept and role of compensation. Describe the compensation structure of any organization you are familiar with. Briefly describe the organization you are referring to. Answer. Compensation and benefits are provided in exchange for the employees’ contributions to the organization. An effective compensation program can help shape performance and improve job satisfaction as […]

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MS 25 IGNOU MBA Assignments July – Dec 2014

1. Briefly discuss the relevance of change in organizations, enlist the types of change and describe the factors contributing to change citing suitable examples. Answer. Change is important in coping with emerging technological advancements in the society…… Change is important for any organization because, without change, businesses would likely lose their competitive edge…… Change helps […]

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MS 58 IGNOU MBA Assignments July – Dec 2014

1.“R & D is a learning process and helps in capability building”. Explain by citing relevant examples of firms/nations. 2. Critically evaluate the R & D infrastructure in India. What needs to be further done in this respect? 3. What are the different hierarchical models of R & D organization? Compare their merits and demerits. […]

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MS 57 IGNOU MBA Assignments July – Dec 2014

1. How can maintenance affect the life cycle profits of any equipment and plant? 2.What is the importance of maintenance budgeting? Give the advantages of Zero Based Budget. 3. Why do you need performance measurements for a process? Discuss a suitable measurement framework for quality maintenance. 4. “RCM methodology focuses on the maintenance of functions […]

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MS 56 IGNOU MBA Assignments July – Dec 2014

1. Refer the cover page of the study material of MS – 56 Materials Management. What is reflected in the figure given on that? Also distinguish between Logistics and materials management. 2. If the responsibility for maintaining the quality of the product and incurring less cost on its production is the responsibility of the “production/ […]

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