IGNOU MBA Assignment

1. Describe the scope of corporate policy and discuss policy formulation process in detail. Ans : Corporate policy has been defined as '......objectives.'Corporate policy clarifies the intention of management.....in identification of the solutions of problems. It provides the .....has to take the decision.... ..... These policies are concerned with each other in ........framing of such major policies.Further, the....so that the organizational objectives are met....is formulated by the management....comprises step wise procedure. .......the different alternatives are compared with each … [Read more...]

1. (a) What is marketing communications? As a customer does the role of marketing communication  helps in your buying decisions process? Discuss with suitable illustration. What elements of promotion mix would you recommend for the following and why? (i) Proposed electric car to be offered/launched (ii) Public Transport services (Road ways) in your location. (b) As one of the leading direct broadband satellite TV provider in the country, when and why it becomes necessary to plan promotional strategies. Explain. Discuss the various steps involved in the planning process of promotional … [Read more...]

1. (a) Define Marketing Research. How and why marketing research assumes significance as an important link between the consumer and the marketer. Discuss (b) Explain the various types of research designs that a marketer can consider in undertaking marketing research activities for the marketing problems faced by the firm. 2. (a) What is data in research? Why and when data collection becomes relevant in a research project? Discuss with a suitable example. (b) Discuss the basic concepts in sampling and the steps involved in sampling process. 3. (a) What is Qualitative research? … [Read more...]

1. What is the role of Intellectual Property Protection (particularly Patents) on Technological Innovation? What is the present state of Intellectual Property Protection in India? 2. What does the ‘creative process’ mean? Describe the comment upon the elements of the creative process. Is it necessary that the states in the creative process should occur in a certain order? 3. How do partnerships in innovation and R & D activity come into being? Do partnerships happen by accident or by conscious planning? Give some examples of agencies in different countries which facilitate partnering … [Read more...]

1. What is reliability centred maintenance? What are the important steps involved in implementing it in any plant? 2. Explain what is meant by cost absorption and cost apportionment? Illustrate each with two examples from maintenance department. Discuss the methods of cost absorption and state which method do you consider to be the best and why? 3. Many organizations have standing conflicts amongst maintenance and production/operations employees. Describe the nature of these conflicts. What are the main causes? 4. What is meant by reliability and explain how it is different from … [Read more...]

1. Discuss, with suitable examples, how socioeconomic and cultural aspects may become the determining factor in the success of international purchasing. 2. Define the various roles of materials management in the context of internal and external interfaces to materials management system. 3. Describe the information systems in materials management and explain their importance in manufacturing process. 4. MRP II is widely used in the batch production environment. However, it has some discernible limitations. What are these limitations? How they can be overcome these limitations by using … [Read more...]

1. Why is it said the, “The new supply chain game is becoming a competition between effective supply networks rather than individual corporations”. 2. Highlight the importance of location in supply chain network. What situations could result due to poor location? 3. What are the essential differences in a B2C and a B2B supply chain? List the respective characteristics that necessitate such differences? 4. What are pull and push strategies? Do you agree that a supply chain is usually a combination of both push and pull? Justify your answer. 5. What are the various modules of SAP … [Read more...]

1. Explain the meaning and concept of Financial Services. Discuss the different types of Fee Based and Fund Based Services that are being provided by Financial Institutions. 2. Select any two Government Securities and discuss how these Securities are issued. Give your views on why investors should invest in these Securities. 3. Explain the meaning and scope of ‘Corporate Advisory Service’. Discuss the different types of Corporate Advisory Services that are provided. 4. What are the purposes for which Venture Capital Companies provide finance, Discuss the modes that it uses for … [Read more...]

1. Explain the various forms of international financial flows. Discuss the structure of balance of payments and explain the impact of various international financial flows on the structure of balance of payments. Ans : .... to favor capital mobility across national borders as it.... out the highest rate of return. ... flows further offer several advantages.... ...flows can be grouped into... other investment....when an investor, in many cases a firm rather than an.... A number of factors affect the flow of foreign direct investment..... to foreign markets also plays a role, as shown by … [Read more...]

1. Define Investment. Discuss the effect of changes in investment environment on investment decisions. 2. What are the objectives of listing of securities? Discuss the requirements for listing of securities on stock exchange. 3. What is efficient market hypothesis? Explain the different forms and anomalies of efficient market hypothesis. 4. How is Sharpe’s model an improvement over Markowitz model? Explain the procedure for portfolio risk measurement under Sharpe’s model. 5. Critically examine the applicability of Jenson and Treynor’s measures of portfolio performance to Indian … [Read more...]