1. How has technology become an integral part of any business unit? Explain the role of technology in designing the business strategies of a firm. Illustrate your answer with the help of an example. 2. Explain the importance of generation, up gradation and improvement of technology. Illustrate with the help of suitable examples. 3. List out the benefits that an organization can have from effective absorption of imported technology? Illustrate with the help of suitable examples. 4. Explain the concept of ‘linkages’? How are they are essential for an organization having Technology … [Read more...]

1. Briefly describe the concept, meaning and scope of Corporate Policy. Select an organisation (name and describe the organisation) of your choice and discuss the policies it had adopted. 2. Go through the case study, Corporate Governance at TISCO given in Block- 2 of the course and answer the questions at the end. 3. Discuss the various approaches to global entry. 4. What are the major benefits, issues and challenges of implementing knowledge management in an organisation? Give examples. 5. What do you understand by corporate philanthropy? Comment on the relevance of strategic … [Read more...]

1(a) What do you understand by the term Marketing Communication? Discuss the concept of marketing communication as a tool for market development strategies. (b) Why and how different set of people buy the same brand/ product for different reasons? Identify the buying motives for the following (i) Expensive Smart Phones. (ii) Wellness Products for Women and Men 2 (a) Discuss the concept of Promotion Strategy and Tactics with suitable illustration. Suggest a suitable planning framework for the below mentioned (i) Chinese Smart Phone Brand for Indian market (ii) Indian Railway … [Read more...]

1. (a) Define and discuss the term Marketing Research. What are the stages in the Marketing Research Process? Take a hypothetical example and elaborate these stages and their importance in the entire process. (b) What is Research Design? Briefly discuss the different types of research designs and their importance in the context of marketing research. 2. (a) Why Data collection is important and crucial in the research? Explain the various methods of data collection available to the researcher and bring out the merits and demerits of each of these methods. (b) What is Sampling? Explain the … [Read more...]

1. (a) Discuss the various measures for determining the benefits for technological innovation. (b) In what R&D performs dual role? Explain with examples based on your experience/study. 2 (a) Elaborate your understanding about market oriented product development method. Compare it with the traditional method. (b) How can the development process be reengineered? What elements are required to reengineer the process? 3. (a) What could be different types of approaches used for R& D budgeting? Which approach in your opinion would be most desirable? (b) A technology subjected to … [Read more...]

1. What are the characteristics of planned maintenance? Explain the working of a planned maintenance management system? 2. Explain what is meant by cost absorption and cost apportionment? Illustrate each with two examples from maintenance department. Discuss the methods of cost absorption and state which method do you consider to be the best and why? 3. What are major components of safety and environmental issues of an enterprise? How do the maintenance goals and objectives take care of safety goals of an organization? 4. Explain the basis of identifying and analyzing a problem, … [Read more...]

1. Ethical conduct in purchasing depends, to a large extent, on the local culture to which the purchasing agents and suppliers belong. Get the information related to this aspect in Indian context. 2. Differentiate between independent and dependent demand. Dependent demand inventory items do not need to be forecasted. Why not? Explain with the help of examples. 3. How does JIT differ from MRPII? Briefly discuss the basic requirements and assumptions of JIT implementation. 4. What do you understand by the term codification? What type of information should be built into a code? 5. … [Read more...]

1. How the chain relationship can contribute to the success of SCM. Is it necessary to extend this relationship beyond the chain, to further achieve the objectives of SCM? 2. What is Bullwhip effect? Explain the various permutations and combinations to reduce this effect in SCM. 3. “ Making changes in a manufacturing company is probably the hardest thing that civilized man has ever set out to achieve”- give your comment on this statement in context with the organization switching to supply chain management. 4. What is the need for Supply Chain Performance Measures? What are the … [Read more...]

1. Discuss how technology has changed the face of Financial Services in India, in the past 5 years. 2. Explain the existing Depository System in India? Point out the short comings of this system and also give your suggestions, if any, to improve it. 3. Discuss the recent case of SBI merger in detail. 4. Discuss the concept of Venture Capital. Analyse the factors which the entrepreneur should take into account while selecting a Venture Capitalist. 5. There are a number of Mediclaim policies that are available for Individuals? Discuss any two Mediclaim policies that you would prefer … [Read more...]

1. What is International Financial Architecture? Compare and contrast the Comparative Advantage Theory and Comparative Cost Theory. 2. Explain the Purchasing Power Parity Theory with the help of an example. Can there be deviations also from Purchasing Power Parity relationship? If so, what factors are responsible for the same? 3. What do you understand by Exchange Rate Exposures? Describe different types of exchange rate exposures and the techniques used to manage them. 4. Why is Cost of Capital different across countries? Explain how does the Cost of Capital for MNCs differ from that … [Read more...]