1. (a) What do you understand by the term marketing? Taking two examples of your choice highlight the importance of “Transaction” in the whole process of marketing. Ans : ....marketing which states the role of marketing to.... concerned with the way in which... of marketing involves an... the origin of marketing can... in the fact that marketing emphasis on the.. Thus, to be termed as a marketing ... The essence of this is... Therefore it can be concluded that marketing as a.... (b) Critically evaluate the significance of marketing function in the Indian economy post economic reforms of … [Read more...]

Q1. Explain how Human resource development evolved from traditional personnel functions. Why Human Resources Department has an important part to play in providing the backbone for talent management. Ans : The field of management of human resource as a subject of study is of .... management theory have been based is having their....focus of the HRM function as adding value to the.... of the people and people ..... view of the firm that treats human.... which requires ....goals. ....From the organization’s front,...are only as good as their people, and its....are managed. in place to … [Read more...]

1. Explain the evolution of globalization and discuss various stages of globalization with examples. 2. Briefly explain the types of trade blocks and discuss the welfare impact of Preferential Trading Arrangements (PTAs). 3. Discuss in detail volatility of environment and the impact of environmental factors on market entry with the help of examples. 4. Examine various strategic issues involved in international operations management. 5. Discuss the role of internet in transformation of business and the emergence of new business models in detail. 6. Write short notes a) Corporate … [Read more...]

1. Discuss as to how Xerox fought back to regain its lost glory using the concept of Total Quality Management (TQM). 2. Critically analyze the role of strategic planning in implementing TQM using an example from the business world. 3. Explain how business organizations operate in a socially responsible way using ISO 26000. Use the published material for reference. 4. What is the role of human factor in TQM? Illustrate with the help of example. 5. Differentiate between ‘Award’ and ‘Certification’ giving examples. … [Read more...]

1. “The manager/ researcher is not equipped to arrive at a focused the precise research question, till he carries out a thorough inventory check of the problem area”. Examine the above statement and justify with examples why you agree/disagree with it. Ans : A research problem is a that points to the need for meaningful under... or present a value question..... Research Problem is one which requires a researcher to find out the .... can be attained optimally in the context of a .... making the decision may be affected by it and react to it... of in context of a research problem....In … [Read more...]

1. How does Technology Forecasting help an organization in decision making? Explain with the help of examples. 2. Identify an organization which has adopted a specific route of technology transfer for its product.. Discuss the advantages and disadvantages of adopting a specific route by the organization for its product. 3. List out different technology development approaches. Explain each approach with the help of an example. 4. Write a brief not on ‘Science and Technology in India’ in the contemporary scenario. 5. Explain the role of R & D in an organization. Illustrate with … [Read more...]

1. Describe the scope of corporate policy and discuss policy formulation process in detail. Ans : Corporate policy has been defined as '......objectives.'Corporate policy clarifies the intention of management.....in identification of the solutions of problems. It provides the .....has to take the decision.... ..... These policies are concerned with each other in ........framing of such major policies.Further, the....so that the organizational objectives are met....is formulated by the management....comprises step wise procedure. .......the different alternatives are compared with each … [Read more...]

1. (a) What is marketing communications? As a customer does the role of marketing communication  helps in your buying decisions process? Discuss with suitable illustration. What elements of promotion mix would you recommend for the following and why? (i) Proposed electric car to be offered/launched (ii) Public Transport services (Road ways) in your location. (b) As one of the leading direct broadband satellite TV provider in the country, when and why it becomes necessary to plan promotional strategies. Explain. Discuss the various steps involved in the planning process of promotional … [Read more...]

1. (a) Define Marketing Research. How and why marketing research assumes significance as an important link between the consumer and the marketer. Discuss (b) Explain the various types of research designs that a marketer can consider in undertaking marketing research activities for the marketing problems faced by the firm. 2. (a) What is data in research? Why and when data collection becomes relevant in a research project? Discuss with a suitable example. (b) Discuss the basic concepts in sampling and the steps involved in sampling process. 3. (a) What is Qualitative research? … [Read more...]

1. What is the role of Intellectual Property Protection (particularly Patents) on Technological Innovation? What is the present state of Intellectual Property Protection in India? 2. What does the ‘creative process’ mean? Describe the comment upon the elements of the creative process. Is it necessary that the states in the creative process should occur in a certain order? 3. How do partnerships in innovation and R & D activity come into being? Do partnerships happen by accident or by conscious planning? Give some examples of agencies in different countries which facilitate partnering … [Read more...]