1. Explain the concept of Research Design. Describe some important research design for research study. 2. Examine the merits & limitations of the observation method for collecting data. Illustrate your answer with suitable examples. 3. What is the meaning of measurement in research? What difference does it make whether we measure in terms of a nominal, ordinal, interval or ratio scale? 4. Assume a research topic of your choice and give the complete format of its research report. 5. A chain of departmental stores opened three stores in Mumbai. The management wants to compare the … [Read more...]

1. How can Entrepreneurial Competencies and Skills be developed through suitable training interaction? Explain. 2. Using the SWOT framework conduct an opportunity analysis for the following. (a) a leather products outlet (b) a handicrafts outlet 3. Explain the common errors committed in the formation of a Business Plan. 4. Discuss the management aspects of the following assets whose pitfalls are commonly observed in the daily operations of a small business. (a) Land and Building (b) Trade Debts 5. “The cash flow statement provides a way of relating an entrepreneur’s earning … [Read more...]

1. What was the new approach adopted with regard to transformation of public to private sector? 2. Briefly discuss the important methods government adopted to exercise governmental control. 3. “The classification of State Level Public Enterprises (SLPEs) is an onerous task.” With reference to the statement briefly discuss the coverage and features of SLPEs. 4. Define collective bargaining and describe its history. 5. What are the highlights of Corporate Planning Process of SAIL? 6. Write short notes on the following: (a) Holding Company (b) Committee on Pubic Undertakings … [Read more...]

1. a) What is corporate planning and what are the benefits of corporate planning? b) Identify the reasons attributed to the failure of corporate planning and the pre-requisites for its success. 2. Explain the role of the Board in Strategic Management and the process of creating an effective Board in detail. 3. Discuss market structures and competitive advantage in detail. 4. What is Knowledge Management (KM)? Discuss the benefits and challenges of KM with real world examples. 5. Explain the role of Information Technology (IT) in strategy implementation and how does it assist in … [Read more...]

1. Select a service organization you are familiar with, where customers have to wait in line for service. What, according to you, are the reasons for customer waiting? Develop a waiting line strategy for the organization. 2. Identify a number of goods and services you use on a regular basis. Then examine Fig. 1.1 (Goods Service Continuum) given on page 10 of Block 1 of your course material and try to position them on the goods service continuum giving reasons for your choice of position and briefly discuss the related marketing implications. 3. What are the various modes of service … [Read more...]

1. Describe the differences between ethnocentric, polycentric, regiocentric and geocentric orientations. How do these orientations affect international marketing practices? Explain with the help of examples. 2. A garment manufacturer presently operating in domestic market only wants to go international. Advise the organization regarding various options available to reach foreign markets. 3. Explain the significance of letter of credit in international marketing. Briefly discuss the operation of a letter of credit. 4. “Conducting marketing research across different parts of the globe … [Read more...]

1. Explain the concept of ‘product line’ and ‘product mix’ giving suitable examples. Discuss the factors influencing the product line decisions. 2. What do you understand by the term ‘product positioning’? What are the key considerations in designing a positioning strategy for a product? Describe the alternative basis of positioning that you can apply for a packaged fruit juice. 3. Taking the example of wrist watches, discuss how you can generate new product ideas using a) Attribute analysis b) Focus groups 4. What are the objectives of test marketing? How would you go about test … [Read more...]

1. What is Sales Management? Discuss the considerations in the formulation of Sales Strategy for the following products: (a) Any Industrial Product of your choice (b) For a newly introduced consumer durable (ceiling fan brand) in a highly competitive market. 2. (a) Discuss the concept of personal selling with suitable examples. (b) Critically evaluate the various theories of personal selling with suitable illustrations. 3. (a) Why and how “Selling Skills” are important for a salesman in pursuit of discharging his responsibilities. (b) What are the basic objectives of good sales … [Read more...]

1. How would you differentiate between organizational buying and individual buying? Taking the example of purchase of a computer for your personal use and for organizational purposes, explain the differences. 2. Explain the concept of family life cycle. How do the family life cycle stages affect the consumption patterns? Give its implications for the marketer of health insurance policies. 3. What do you understand by reference group influence? Suggest a few products for which you think reference groups would exert a strong influence with regard to the purchase of the product and the … [Read more...]

1. What is the role played by business information in an organization? Define Management Information System and discuss various characteristics expected of a good MIS. 2. Explain and distinguish the following concepts with reference to their use in real- time systems: i) multiprocessing ii) time sharing 3. What are expert systems and how do they help in decision-making? Can you give examples to illustrate the same? What kinds of decisions can be appropriately programmed on expert systems? Give examples. 4. Identify the most important factors inhibiting an organization’s move towards … [Read more...]