MS 91 IGNOU MBA Assignments July – Dec 2014

1.  Discuss various pricing strategies available to firms under different market structures, giving examples.

Answer. There are many types of pricing strategies and tactics that can be considered.

A market skimming pricing strategy involves launching a new product at a very high price and then gradually reducing the price over time. This strategy is often used to launch a new technology product which has little or no competition. It takes advantage of the fact that demand for the new product will be relatively inelastic for some customers………

Premium pricing is a strategy of setting prices at the top end of the range offered by competitors. A business using this strategy is not trying to compete on price…………..

Using the marketplace as the starting point for setting your prices. For example, if the standard price for the business’s goods or services is 100 in the marketplace, this becomes its basis for pricing……

2. State the characteristics of a dynamic market and identify the strategic choices in a dynamic environment.

Answer. Business environment includes all elements outside the organization that can potentially affect all or part of the organization……..

3. Describe the steps involved in developing R & D strategy. Select an organization (of your choice) and discuss how it has developed an effective R & D strategy.

Answer. R&D activities must remain closely linked to prototyping and……….

4. Citing real world examples, comment on how the success of corporate planning depends on its implementation.

Answer. Corporate planning represents a formal, structured approach to achieving objectives and to implementing the corporate strategy of an organization……….

5. Select an organization of your choice (name & describe the organization) and discuss the philanthropy activities/initiatives that have been undertaken by the organization.

Answer. Infosys Ltd is an Indian multinational corporation that provides business consulting, information technology, software engineering and outsourcing services…… Locations: Infosys has a global presence with 72 offices and 94 development centers in the United States, India, China, Australia, Japan, Middle East, and Europe…… In 1996, Infosys established the Infosys Foundation, to support the underprivileged sections of society. At the outset, the Infosys Foundation implemented programs in Karnataka.


  1. Gayatri kumawat says

    plz help me in solve assignment

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