1. Distinguish between “primary data” and “secondary data” with the help of examples. Which one is easy to collect, why? Answer.  Primary data is data you collect which is directly relevant to your study. While primary data collection is a lot more accurate since it relates specifically to the research you are performing, it is also much more costly................ Secondary data is data which has been gathered for some other purpose than the one you're presently researching. Sources of secondary data consist of information you already possess within your company and also information you … [Read more...]

1. How does managing technology help in gaining and sustaining competitive advantage? Explain with the help of an example from the business world. Answer. Technology management enables businesses to manage their technological fundamentals to build competitive advantage. Popular concepts used in technology management are technology strategy, technology forecasting, mapping technologies to business and market needs, technology project portfolio etc....... Technological selections have got a significant influence on the organi[ation, its work force, and society. These decisions are never … [Read more...]

1.  Discuss various pricing strategies available to firms under different market structures, giving examples. Answer. There are many types of pricing strategies and tactics that can be considered. A market skimming pricing strategy involves launching a new product at a very high price and then gradually reducing the price over time. This strategy is often used to launch a new technology product which has little or no competition. It takes advantage of the fact that demand for the new product will be relatively inelastic for some customers......... Premium pricing is a strategy of … [Read more...]

1. (a) Discuss the concept and role of marketing communication in the following situations . (i) Product Marketing (ii) Social Marketing (b) Explain the consumer behavior variables that help enable in the development of marketing communication. 2. (a) Briefly explain the strategic consideration and creative consideration associated in campaign planning for the following products & services. (i) newly introduced electric car. (ii) state road transport services. (b) What is celebrity advertising? Discuss with two examples its relevance in today’s business environment. Enumerate … [Read more...]

1. (a) When and why Marketing Research is undertaking is an organizations? Suggest some possible areas of application of M.R. (b) List out and briefly explain the major problems associated in undertaking M.R. in India. 2 . (a) What is Research Designs? Describe briefly the various kinds of research designs and their application for different research situations. (b) Discuss the role and scope of data collection in Marketing Research Project. 3. (a) What are sample designs in Marketing Research. Briefly explain the various types of probability sampling methods available to the … [Read more...]

1. Explain the concept and role of compensation. Describe the compensation structure of any organization you are familiar with. Briefly describe the organization you are referring to. Answer. Compensation and benefits are provided in exchange for the employees’ contributions to the organization. An effective compensation program can help shape performance and improve job satisfaction as well........ Compensation can be critical in motivating employees. They are more likely to be motivated when they feel their contributions are being fairly and equitably rewarded. Compensation is a reward … [Read more...]

1. Briefly discuss the relevance of change in organizations, enlist the types of change and describe the factors contributing to change citing suitable examples. Answer. Change is important in coping with emerging technological advancements in the society...... Change is important for any organization because, without change, businesses would likely lose their competitive edge...... Change helps the organization cope with globalization, which can be a threat or opportunity......... There are few different types of changes an organization can implement. They can have technological change, … [Read more...]

1.“R & D is a learning process and helps in capability building”. Explain by citing relevant examples of firms/nations. 2. Critically evaluate the R & D infrastructure in India. What needs to be further done in this respect? 3. What are the different hierarchical models of R & D organization? Compare their merits and demerits. 4. Briefly discuss about inhouse R & D units in the private sector. What are the purposes of such units? By who are they recognized? Is there any criteria for their recognition? 5.Write short notes on: a) Maslow’s hierarchy of needs b) Management of … [Read more...]

1. How can maintenance affect the life cycle profits of any equipment and plant? 2.What is the importance of maintenance budgeting? Give the advantages of Zero Based Budget. 3. Why do you need performance measurements for a process? Discuss a suitable measurement framework for quality maintenance. 4. “RCM methodology focuses on the maintenance of functions rather than the equipment per se”. Comment.. 5. Write short notes on a) Terotechnology b) ‘Vital Few vs Trivial Many’ and Pare to Chart. … [Read more...]

1. Refer the cover page of the study material of MS - 56 Materials Management. What is reflected in the figure given on that? Also distinguish between Logistics and materials management. 2. If the responsibility for maintaining the quality of the product and incurring less cost on its production is the responsibility of the “production/ operation” and deciding the price of the product and finding the customers that will buy it comes under “marketing”. What do the “materials management function” does? 3. List the important documents that are required for purchasing products from foreign … [Read more...]