MS 94 IGNOU MBA Assignments July – Dec 2014

1. How does managing technology help in gaining and sustaining competitive advantage? Explain with the help of an example from the business world.
Answer. Technology management enables businesses to manage their technological fundamentals to build competitive advantage. Popular concepts used in technology management are technology strategy, technology forecasting, mapping technologies to business and market needs, technology project portfolio etc……. Technological selections have got a significant influence on the organi[ation, its work force, and society. These decisions are never neutral……

2. What do you understand by ‘Information Technology Revolution’? Cite relevant examples to support your answer.
Answer. Development of computers, communication technologies, and the Internet has changed the business and its operation around the globe. These technological advancements are transforming traditional commerce activities into electronic commerce and business…….. Computers and telecommunication technologies have totally changed the way people interact and companies operate their different functions……

3. Think of a recent technological innovation which has changed the way people think. List out the major features of this innovation and how these features can be used to develop a communication strategy for the target market.
Answer. Google Glass is a form of wearable technology having an optical head-mounted displa. It had been created by Google with the objective of manufacturing a mass-market ubiquitous computer. Google Glass shows information in a smartphone-like hands-free format….. It can help improve efficiency, but the other part of it is that the employees will have less autonomy to make these simple decisions regarding how they actually do their work….

4. Read the recent policy changes related to technology and list out various options available for financing new technology projects. Present your views on each of them in brief.
Answer. Science and technology have in a big way impacted the course of human civilization. Science provides us remarkable insights into the world we live in. The scientific revolutions of the 20th century have led to several technologies, which promise to herald wholly new eras in several fields….. Realizing the transforming context of the scientific enterprise, and to satisfy present national needs in the new era of globalisation, Government enunciates the following objectives of its Science and Technology Policy…

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