MS 95 IGNOU MBA Assignments July – Dec 2014

1. Distinguish between “primary data” and “secondary data” with the help of examples. Which one is easy to collect, why?
Answer.  Primary data is data you collect which is directly relevant to your study. While primary data collection is a lot more accurate since it relates specifically to the research you are performing, it is also much more costly…………….

Secondary data is data which has been gathered for some other purpose than the one you’re presently researching. Sources of secondary data consist of information you already possess within your company and also information you can find from stock reports, trade publications, research organizations, census data and any other providers of data…………….

2. Discuss the importance of sampling frame. What are the possible errors resulting from a faulty sampling frame?
Answer. The sampling frame is a list of sampling units. The sample is drawn from the sampling frame, not from the population. Thus, sampling frame and population are different. Population is defined in terms of elements, however sampling frame is defined in terms of sampling units. A sampling frame is sort of a picture of the population which makes the population accessible, yet not the population itself…………..

3. A salesman paid 12 visits to his area sales manager and noted that he had to wait for 10,15,20,17,11,25,30,27,36,40,5 and 26 minutes, respectively, before being called in his office. The area sales manager claims that the salesmen wishing to meet him do not have to wait for more than 20 minutes before being called in. Using the sign test, verify at 0.05 level of significance the claim made by the area sales  manager.

4. What is factor analysis? Mention briefly the purpose & uses of factor analysis.

5. Write short note on :
(a) Information reports
(b) Research reports.
Answer. After finishing the research, the researchers put together a research report. There isn’t much difference in these with respect to writing. The actual difference is that the proposal is usually written in present or future tense and the report is definitely written in the past tense. A typical research report includes the following sections……….

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