1) What are the primary objectives, focus, and purpose of Selection Tests and Interview in the whole process of Hiring in organisational set up? Critically examine their usefulness, and importance in the short term and long term functioning and culture of the organisation. Draw from the experiences you are familiar with. Describe the organisation and […]
[Continue reading]MS 1 Ignou Mba Assignments July – Dec 2013
1) What are the Institution Building Skills of the Top Executives in organisational set up? Explain with examples from various Institution Building Personalities quoting their role relating to various skills which contributed in Institution Building. Briefly describe the organisational history you are referring to. Answer. Top managers are often thought of as the people who make […]
[Continue reading]MS-65 June 2013 Marketing of Services
1. Assume you are a team member of the marketing research department of a low cost domestic airline. Your manager has asked you to evaluate the service quality of the airline. How would you go about It.? What service quality dimensions would you use to evaluate the same? 2. Explain the importance of physical evidence […]
[Continue reading]MS-64 June 2013 International Marketing
1. You are the marketing head of newly opened international division of a leading domestic company manufacturing home appliances. Suggest various factors that you will keep in mind while finalizing the international markets for your product. 2. Explain the difference between ethnocentric, polycentric, regiocentric and geocentric orientations. How do these orientations affect international marketing practices? […]
[Continue reading]MS-63 June 2013 Product Management
1. Briefly explain the concept of product life cycle. Taking the example of any product of your choice, elaborate its life cycle stage in context of your country. Also suggest suitable pricing and promotional strategies for the same. 2. How would you use attribute analysis technique for generating new product ideas for the following products? […]
[Continue reading]MS-62 June 2013 Sales Management
1) a) Explain the important role of Sales and Distribution in the exchange process with suitable examples. b) What is Personal Selling? Critically evaluate the growing importance of personal selling in the present market environment. 2) a) Discuss the importance of selling skills in personal selling function. b) Suggest suitable presentation strategy in the following […]
[Continue reading]MS-61 June 2013 Consumer Behaviour
1. You are the marketing head of leading retail chain dealing in electronic items. Your company has planned to launch the online store for the same. What segmentation approach would you use to effectively segment the market and why? 2. Explain the concept of culture and subculture. Discuss the relevance of sub cultural segmentation in […]
[Continue reading]MS – 43 June 2013 Management Control Systems
1. What are Business Unit Strategies? Explain the BCG Model and General Electric (GE) Planning Model. 2. Explain the concept of Responsibility Accounting, what is a Responsibility Centre and why is responsibility centres established? 3. Explain the concept of Profit Centres. Distinguish between Genuine and Artificial profit centre established. 4. Elaborate on three constituent parts […]
[Continue reading]MS – 42 June 2013 Capital Investment and Financing Decisions
1. What is cost of capital? How is the cost of long term debt, preference capital, equity capital and retained earnings determined? 2. What is capital structure? Explain the net income, net operating income, M-M approach and traditional theories of capital structure. 3. What do you understand by Economic appraisal and social cost benefit analysis […]
[Continue reading]MS – 41 June 2013 Working Capital Management
1. Explain the Walker’s and Trade off approaches to working capital investment. 2. Discuss the motives for holding cash. Explain the Baumol Model and Miller and Orr Model. 3. What are advances? Explain the modes of creating charge over assets. 4. What are the commercial paper? Discuss the existing guidelines issued by RBI to regulate […]
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