MS 95 IGNOU MBA Assignments July – Dec 2013

1. Discuss the significance and importance of the elements that make up the complete research problem.

Answer. Research problems range between simple to complicated, based on the number of variables and the nature of their relationship. Elements of a complete research problem

2. How would you use a Likert scale to ascertain the image of a leading Computer Brand among some consumers?

3. A group of 11 students selected at random secured the grade points: 1.5, 2.2, 0.9, 1.3, 2.0, 1.6, 1.8, 1.5, 2.0, 1.2 and 1.7 (out of 3). Use the sign test to test the hypothesis that intelligence is a random function (with a median of 1.8) at 5% level of significance.

4. Write shot notes on
a. Regression Analysis
b. Discriminant Analysis
c. Factor Analysis

Answer. Regression is a common name for all methods trying to fit a model to observed data so as to quantify the relationship between two sets of variables. Short note on Regression Analysis

5. Write a brief note on the important elements of communication dimensions namely Purpose, Audience, Media, Message, Time, Place and Cost.

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