IGNOU MBA Assignment

1. (a) Distinguish between Product Vs Services Marketing with suitable illustrations. (b) Briefly explain the various elements required in the formulation of marketing strategy in the followings service offerings: (i) Health Tourism (ii) Cellular Phone Services 2. (a) Discuss the term marketing mix. What makes the elements of marketing mix assume importance in planning the firms market opportunities in capturing market share. (b) Bring out the significance of Marketing Research in a manufacturing & marketing organization. What are the challenges faced by researcher in … [Read more...]

1.a) Explain the Product Selection and stages involved therein. b) What is producibility? How does it affect product selection? 2. a) Define job design. How has management viewed job design since the industrial revolution? b) List the important factors that must be addressed in job design and briefly discuss the importance of each one. 3. What do you understand by slack? Construct an example and show how you can use the knowledge of slacks for better project management. 4. What is the fundamental difference between the use of acceptance sampling plans and process control … [Read more...]

1 . Study the Accounting Information System being followed in your organization, Prepare a report on the functioning of this system and also give your views on how the system could be improved. 2. You are required to prepare the company’s Balance Sheet as on 31 st March 2014, and its Profit and Loss Account for the year ended on the date, from the information provided and also making necessary assumptions wherever required. The under mentioned balances appeared in the books of Dingo Flour Mills Ltd, as on 31 st March 2014. Rs. Rs. Share Capital (Authorized and Issued), … [Read more...]

1. a) Explain how the politico-legal environment in a country affects business firms. b)Analyze the interaction between political environment and business management citing relevant examples. 2. Briefly examine the growth, problems and prospects of Small Scale Industry (SSI) in the post reform period. 3.  How does the trade policy reforms help in enhancing the competitiveness of a nation in the international market? Discuss. 4. “The long term goals of reducing poverty, achievement of full employment and growth with social justice have remained unattended in the process of economic … [Read more...]

1. “Borderless world, Diversity, and Knowledge Power are the three broad phenomena of 21 st century, posing challenges to the corporate world and culminating into fierce competitive environment”. Elaborate this statement and discuss the underlying concepts, specifically in respect of the challenges faced by the corporates in managing Human Resources. Draw examples from the cases you are aware of. Briefly describe the situation and organizational limitations you are referring to. 2. Define and describe the inter-relationship between Self-Concept, Concept of Role and Orgnisational … [Read more...]

1. Briefly describe the responsibilities a professional manager has towards various stakeholders with respect to sustainability of a business organization. Cite example of any business organization, and describe managerial responsibilities to support your response. Briefly describe the organization and the position you are referring to. 2.What hinders effective Decision-making? How can barriers to effective decision making be overcome? Draw from your own experience or the organizational experience, you are aware of, to support your answer. Briefly describe the organization and the … [Read more...]