IGNOU MBA Solved Assignment

MS 612 IGNOU MBA Assignments July – Dec 2013

1. (a) What do you understand by the term Retailing? Discuss the major activities performed by a retailer in the Indian Context. (b) Explain “Wheel of Retailing” with suitable illustrations 2. (a) Who is an retail customer? Briefly list out the characteristics of a retail customer and the various consumer behavior patterns that you are familiar with (b) Explain the process of choosing a store location and elaborate the various criteria for evaluating location aspects in the following situation (a) a chain of hair dressing salon for the elite. (b) Multibrand footwear retailer (c) … [Read more...]