IGNOU MBA Solved Assignment

MS 63 IGNOU MBA Assignments Jan – Jun 2017

1. As a Brand Manager of a leading multi-speciality hospital with all India operations, what brand name would you suggest? Justify your choice. 2. Taking the example of toothpaste, explain how you can generate new product ideas using: (a) Attribute analysis (b) Focus groups 3. Explain the factors influencing product line decisions in respect of FMCG products. 4. Taking the example of a product of your choice, explain how a company’s marketing mix strategies may vary depending on different stages of its product life cycle. 5. Explain the various interpretations of the term ‘new … [Read more...]

MS 63 IGNOU MBA Assignments Jan – June 2016

1. Briefly explain the concept of Product Life Cycle (PLC). Do all the products follow the bell shaped curve of PLC? Discuss giving suitable examples. 2. Discuss the various functions performed by packaging in marketing of consumer goods, giving suitable examples. 3. Explain the stages involved in new product development process, giving suitable examples. 4. Taking the example of packaged fruit juice explain the alternative bases available to the marketers for its positioning. 5. Read the case given below and answer the questions given at the end of the case. Homemade Icecream … [Read more...]

MS 63 IGNOU MBA Assignments Jan-June 2015

1. Explain the concept of ‘product line’ and ‘product mix’ giving suitable examples. Discuss the factors influencing the product line decisions. 2. What do you understand by the term ‘product positioning’? What are the key considerations in designing a positioning strategy for a product? Describe the alternative basis of positioning that you can apply for a packaged fruit juice. 3. Taking the example of wrist watches, discuss how you can generate new product ideas using a) Attribute analysis b) Focus groups 4. What are the objectives of test marketing? How would you go about test … [Read more...]

MS 63 IGNOU MBA Assignments Jan – June 2014

1. (a) Distinguish between shopping and specialty goods giving suitable examples. (b) Explain the various components of ‘product mix’ taking the example of any FMCG company. 2. (a) Explain the various interpretations of the term ‘new product’ giving suitable examples. (b) You are a product manager in a company manufacturing fruit juices. Discuss the methods you can use for generating new product ideas for the company. 3. (a) Discuss the importance of packaging for a marketer of consumer goods. (b) What social aspects would you keep in mind while deciding your packaging strategy? 4. … [Read more...]

MS-63 June 2013 Product Management

1. Briefly explain the concept of product life cycle. Taking the example of any product of your choice, elaborate its life cycle stage in context of your country. Also suggest suitable pricing and promotional strategies for the same. 2. How would you use attribute analysis technique for generating new product ideas for the following products? (a) Refrigerator (b) Room Freshener 3. A newly formed cosmetic company has planned to introduce a range of hair care products especially meant for dry hair. The company has decided to target the middle income group only. (a) Identify suitable brand … [Read more...]