1. A social scientist sampled 140 people and classified them according to income level and whether or not they played a state lottery in the last month. The sample information is reported below. Is it reasonable to conclude that playing the lottery is related to income level? Use the .05 significance level. Income Low Middle High Total Played 46 28 21 95 Did not play 14 12 19 45 Total 60 40 40 140 (a) What is this table called? (b) State the null hypothesis and the alternate hypothesis. (c) What is the decision rule? (d) Determine the value … [Read more...]

1. Explain how Government can create conducive environment to facilitate the functioning of MSMEs. 2. How is technological process determined, once the decision to make the product has been decided? 3. Discuss the common errors identified while formulating the business plan. 4. What are the key strategic decisions in the selection of product, its development and design along with the development of prototype? 5. How do the entrepreneurs estimate their needs and plan their cash schedules? Explain. 6. Write short notes on the following :- (a) Employment Creation (b) Selection of … [Read more...]

1. Briefly discuss the various organizational forms which a Public Sector Enterprise can take? 2. Explain the ideal way in which the Government should interact with Public Enterprises to facilitate their operations in public interest. 3. What is the need for setting up of State Level Public Enterprises (SLPEs)? Discuss in detail with reference to any SLPE of your choice. 4. Describe the Composition of the Board for the Management of Administration of Public Enterprises. Examine how does it enjoy wider responsibilities than the Boards of Private Sector Enterprises? 5. What are the … [Read more...]

1. a) Discuss the nature and process of corporate planning. Ans : Corporate planning is a total system of planning which involves....plans against the corporate planning objectives....action on a microscopic level to meet the end goal. Any organization's mission statement clearly elucidates its purpose....provides direction for the employees.... ....Two types of environmental analysis are usually conducted....and analyzing the opportunities and threats....Modifications are made from time to time to avoid ....taken to guarantee success.... b) Select a company of your choice and … [Read more...]

1. How is information search behaviour different in case of services as compared to goods? Explain giving suitable examples. 2. Discuss the importance of non-monetary costs in pricing decisions for services, taking the example of health care services. 3. ‘Customer waiting can be managed only by operations management’. Do you agree with the statement? Justify your answer giving suitable examples. 4. Is physical evidence equally important for all kinds of services? Explain giving suitable examples. 5. Why do customers switch service providers? Can you do anything as a marketer to … [Read more...]

1. What do you understand by the term ‘International Marketing’? Explain the reasons for which firms enter international markets. 2. Explain the contents and significance of the following documents: (a) Commercial Invoice (b) Packing List. 3. ‘Cultural diversities across countries impact the marketing strategies of an international marketer’. Do you agree with the statement? Justify your answer giving suitable examples. 4. Differentiate between the following: (a) ‘Free Trade Area’ and ‘Customs Union’ (b) ‘Pre-investment’ and ‘Post investment’ planning for management of political … [Read more...]

1. As a Brand Manager of a leading multi-speciality hospital with all India operations, what brand name would you suggest? Justify your choice. 2. Taking the example of toothpaste, explain how you can generate new product ideas using: (a) Attribute analysis (b) Focus groups 3. Explain the factors influencing product line decisions in respect of FMCG products. 4. Taking the example of a product of your choice, explain how a company’s marketing mix strategies may vary depending on different stages of its product life cycle. 5. Explain the various interpretations of the term ‘new … [Read more...]

1. (a) What are the major function of Sales Management in the following situations. (i) Cement company with all India operations. (ii) Leading automobile components manufactures. (iii) Company assembling Desktop Computers Systems. (b) Explain the interdependence of Sales function with the distribution function by taking two examples of your choice. 2. (a) What is Marketing Communication? Discuss, Explain the various elements in the communication process and their role in the whole communication process. (b) What is a presentation? Describe the different types of Sales … [Read more...]

1. Differentiate between organizational buying and individual buying. Taking any product of your choice for your personal purchase and for organizational purposes, explain the differences. 2. Briefly explain the concept of family life cycle. Which stage of the family life cycle could constitute a lucrative segment for the following? Giver reasons for your answer. Recommend a positioning strategy for each: (a) Pizza (Takeaway and delivery only) (b) Branded Gold Jewellery 3. ABC is a prominent company in the travel and vacation industry (both domestic and international). (a) Describe … [Read more...]

1. Enumerate, with brief description, some of the techniques of O.R. Describe the various steps involved in O.R. study. 2. The final product of a firm has a requirement that it must weigh exactly 150 kg. The two raw materials used in the manufacture of this product are A with a cost of Rs. 2 per unit and B with a cost of Rs. 8 per unit. Each unit of A weighs 5 kg. and each unit of B weighs 10 kg. At least 14 units of B and no more than 20 units of A must be used. How much of each type of raw material should be used for each unit of the final product if cost is to be minimized? 3. Discuss … [Read more...]