MS-06 Dec 2012 Marketing for Managers

1. Discuss the various characteristics of services that make them unique from product. Briefly explain the implications of these characteristics in designing suitable Marketing Strategy for any two service offerings of your choice.

2. a) The success of a firm largely depends on the right blending of Marketing Mix elements. Discuss with two recent examples of your choice by picking up one each from an FMCG category another from any Industrial product.

b) Elaborate on the relevance and scope of Marketing Research in supplementing and complementing the marketing activities in accomplishing the marketing goals of a firm.

3. Explain the term Indian Consumer Market. Collect and compile the updated information on Indian consumer environment from various secondary sources and comment on its impact on market opportunities available for Indian companies.

4. a) Discuss the situation/major factors that warrant the need for New Product
Development (NPD) initiatives in the following.

i) An FMCG Company

ii) Small Car Manufacturer

b) What Pricing strategy would you recommend in the following situations?

i) New Brand of Bottled Water

ii) Cinema tickets

Speak Your Mind