IGNOU MBA Solved Assignment

MS 6 IGNOU MBA Assignments Jan – Jun 2017

1. (a) Define Marketing and discuss its scope as an exchange process between the firm and its customers. Illustrate with two suitable examples of your choice. (b) Scan various secondary data sources available to you and collect relevant data historically to discuss the importance of Marketing in an emerging economy like India. 2. (a) Explain the term Market Planning. Discuss the elements of Marketing Mix and their role in formulating suitable strategy in the following situations. (i) Chain of Computer training centers (ii) Premium Unisex Talcum powder. (b) Define Market Segmentation … [Read more...]

MS 6 IGNOU MBA Assignments July – Dec 2016

1. (a) What do you understand by the term “Marketing”? Discuss the scope and importance of marketing function in the current Indian Business Environment. (b) Effective Marketing is the result of proper blending of marketing mix elements. Elaborate the above statement with two suitable examples by taking one each from an FMCG and a consumer durable product/Brand of your choice. 2. (a) What are the major reason that marketers undertake segmenting their markets periodically? Explain with suitable example of your choice. (b) Explain briefly the concept of Product Life Cycle (PLC). To what … [Read more...]

MS 6 IGNOU MBA Assignments Jan – June 2016

1. (a) Distinguish and discuss the concept of Marketing and elements of Marketing mix. (b) What do you understand by the term “Marketing Strategy”? Pickup two examples of your choice from the recent past and explain how the strategy adopted by the firm/brand lead to its success. 2. (a) What makes services marketing differ form product marketing? Discuss with suitable examples. (b) Elaborate on the importance of Marketing Plan in accompling the firms marketing objectives. 3. (a) As a Market Planning Manager, you have been assigned the task of designing a suitable marketing organization … [Read more...]

MS 6 IGNOU MBA Assignments July-Dec 2015

1. (a) “Distinguish between Product Marketing Vs. Services Marketing with suitable illustrations”. Explain why service marketing is considered as more challenging than product marketing. Elaborate with suitable examples. (b) Marketing involves much more than selling and adverting” Discuss. 2. (a) What are the major objectives of Sales Promotion initiated by firms? Discuss the role and  responsibilities of a Sales Managers in conceiving and executing such sales promotion programs of any FMCG, company of your choice. (b) Discuss the major considerations involved in designing Marketing … [Read more...]

MS 6 IGNOU MBA Assignments Jan-June 2015

1. (a) Distinguish Product Marketing Vs Services Marketing with suitable illustrations. (b) The essence of Marketing is a “Transaction”. Explain the underlying meaning of the above statement and give reasons in support of your answer with suitable examples. 2. (a) What are the major objectives of promotion strategy in a manufacturing and Marketing organization? Suggest suitable promotion mix in the following categories : i) Banking Services ii) Smart phones iii) Mineral Water (b) Explain the concept of market segmentation. Why do marketing firms undertake such segmentation … [Read more...]

MS 6 IGNOU MBA Assignments July – Dec 2014

1. (a) Distinguish between Product Vs Services Marketing with suitable illustrations. (b) Briefly explain the various elements required in the formulation of marketing strategy in the followings service offerings: (i) Health Tourism (ii) Cellular Phone Services 2. (a) Discuss the term marketing mix. What makes the elements of marketing mix assume importance in planning the firms market opportunities in capturing market share. (b) Bring out the significance of Marketing Research in a manufacturing & marketing organization. What are the challenges faced by researcher in … [Read more...]

MS 6 IGNOU MBA Assignments Jan – June 2014

1. (a) Distinguish between the terms “Marketing and Selling” and discuss the various activities carried out in the following situations. i. Company selling Xerox machines ii. Multi-specialty hospital services iii. Space selling by Advertising Agency (b) Why a sound knowledge of consumer behavior in essential for marketer? Discuss. 2. (a) Indentify the elements of Marketing Mix for Services. Explain each of these elements by taking an example of any service offering of your choice. (b) Discuss the significance of Marketing Organization in the light of the firms … [Read more...]

MS 6 IGNOU MBA Assignment July – Dec 2013

1. (a) “Marketing in the performance of business activities that directs the flow of goods and services from the produces to consumers”. Discuss the above statement by taking two suitable examples of your choice. (b) Discuss the concept of service and report on the reasons for the growth of the service sector. 2. (a) What are the various elements of marketing mix? Explain each of there elements and their importance in the marketing planning process of a consumer durable company manufacturing room air conditioner. (b) Discuss the procedure of conducting marketing research in the Indian … [Read more...]

MS-6 June 2013 Marketing for Managers

1. (a) What do you understand by the term market planning and its role in marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice. (b) What is Marketing Research (MR)? Discuss its role and Importance in the marketing decision in a … [Read more...]

MS-06 Dec 2012 Marketing for Managers

1. Discuss the various characteristics of services that make them unique from product. Briefly explain the implications of these characteristics in designing suitable Marketing Strategy for any two service offerings of your choice. 2. a) The success of a firm largely depends on the right blending of Marketing Mix elements. Discuss with two recent examples of your choice by picking up one each from an FMCG category another from any Industrial product. b) Elaborate on the relevance and scope of Marketing Research in supplementing and complementing the marketing activities in accomplishing … [Read more...]