MS 66 IGNOU MBA Assignments July – Dec 2013

1. (a) As a Researches, you have been assigned a primary research project to be undertaken. Discuss the research process that you would adopt to complete the given task.
(b) Discuss between exploratory and descriptive research designs.

2. (a) What is data? Discuss the various types of data and their sources available to the researcher. Evaluate each of there sources in terms of their merits, demerits and limitations.
(b) Discuss the importance of developing a questionnaire in a research project. What are the do’s and dont’s that should be considered while designing the questionnaire.

3. (a) Elaborate on Qualitative Vs Quantitative research approaches. Explain any two methods of conducting Qualitative research and their limitations.
(b) Why and when multi-dimensional scaling technique can be applied in marketing research? Discuss.

4. (a) What is conjoint analysis? Explain its application in marketing Research.
(b) What are the different types of probability sampling methods? Explain with the help of suitable examples.

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