MS 91 IGNOU MBA Assignments Jan – Jun 2017

1. a) Discuss the nature and process of corporate planning. Ans : Corporate planning is a total system of planning which involves….plans against the corporate planning objectives….action on a microscopic level to meet the end goal. Any organization’s mission statement clearly elucidates its purpose….provides direction for the employees…. ….Two types of environmental analysis are usually […]

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MS 65 IGNOU MBA Assignments Jan – Jun 2017

1. How is information search behaviour different in case of services as compared to goods? Explain giving suitable examples. 2. Discuss the importance of non-monetary costs in pricing decisions for services, taking the example of health care services. 3. ‘Customer waiting can be managed only by operations management’. Do you agree with the statement? Justify […]

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MS 64 IGNOU MBA Assignments Jan – Jun 2017

1. What do you understand by the term ‘International Marketing’? Explain the reasons for which firms enter international markets. 2. Explain the contents and significance of the following documents: (a) Commercial Invoice (b) Packing List. 3. ‘Cultural diversities across countries impact the marketing strategies of an international marketer’. Do you agree with the statement? Justify […]

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MS 63 IGNOU MBA Assignments Jan – Jun 2017

1. As a Brand Manager of a leading multi-speciality hospital with all India operations, what brand name would you suggest? Justify your choice. 2. Taking the example of toothpaste, explain how you can generate new product ideas using: (a) Attribute analysis (b) Focus groups 3. Explain the factors influencing product line decisions in respect of […]

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MS 62 IGNOU MBA Assignments Jan – Jun 2017

1. (a) What are the major function of Sales Management in the following situations. (i) Cement company with all India operations. (ii) Leading automobile components manufactures. (iii) Company assembling Desktop Computers Systems. (b) Explain the interdependence of Sales function with the distribution function by taking two examples of your choice. 2. (a) What is Marketing […]

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MS 61 IGNOU MBA Assignments Jan – Jun 2017

1. Differentiate between organizational buying and individual buying. Taking any product of your choice for your personal purchase and for organizational purposes, explain the differences. 2. Briefly explain the concept of family life cycle. Which stage of the family life cycle could constitute a lucrative segment for the following? Giver reasons for your answer. Recommend […]

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MS 51 IGNOU MBA Assignments Jan – Jun 2017

1. Enumerate, with brief description, some of the techniques of O.R. Describe the various steps involved in O.R. study. 2. The final product of a firm has a requirement that it must weigh exactly 150 kg. The two raw materials used in the manufacture of this product are A with a cost of Rs. 2 […]

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MS 54 IGNOU MBA Assignments Jan – Jun 2017

1. What is the relevance of the Nolan’s Stage Growth Model for the study of information systems in today’s organisation? 2. What are the various stages of a system development life cycle and how are the efforts distributed over these phases? 3. What are the various ways in which serial transmission can be achieved? Explain […]

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MS 53 IGNOU MBA Assignments Jan – Jun 2017

1. A principle feature of JIT and TQM is large-scale employee involvement and employee empowerment. What do these concepts mean? Explain with suitable examples. 2. What are the various methods of judgmental forecasting? Comment on possible errors that are associated with judgmental forecasting. Suggest some do’s and don’t for carrying out judgmental forecasting. 3. Capacity […]

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MS 52 IGNOU MBA Assignments Jan – Jun 2017

1. What is the concept of concurrent engineering in project management and how can it be used to optimise project durations? 2. Economic analysis is done from societal point of view in contrast to financial analysis which is a private appraisal from the viewpoint of a producer. How does it bring about a change in […]

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