IGNOU MBA Assignment

1. Make a comparison of Completely Randomized Design (CRD), Randomized complete Block Design (RBD) and Latin Square Design (LSD) in terms of role, the model and the assumptions embodied in the model. 2. You are given a sample of 100 people and are asked to do an image study of three neighbourhood multiplexes. Assume any average ratings based on people's attitude and construct a Semantic Differential Scale by defining appropriate adjectives. 3. What is multiple regression? In what ways can multiple regression be used to forecast some industry’s sales? 4. Describe, in brief, the … [Read more...]

1. How is the Industrial Policy Statement of 1991 different from IPR 1980? Discuss. 2. Differentiate between selling and marketing orientation using illustrations. 3. What are the types of loans required by small scale units? Explain the sources of working capital finance and describe the consequences of inadequate working capital. 4. Why are small business owners not able to handle employee relations? Discuss. What are the measures used for handling employee grievances? 5. Describe the positive and negative side of family business. Does family business seem to be a useful system … [Read more...]

1. Briefly explain the rationale for the establishment of Public Enterprises in India with special reference to its development objectives. 2. Discuss the various heads under which Public Enterprises audit is conducted by the Comptroller and Auditor - General of India. 3. What are the various causes of industrial sickness faced by public enterprises? Discuss taking example of any sick public enterprise of your choice. 4. “A successful project requires a thorough control mechanism.” Discuss this statement using illustrations. 5. List out the strategic issues which arise out of … [Read more...]

Q1. What is the role of strategists in Corporate Management? Discuss with the help of some real life examples. Q2. Collect the material related to Starbucks. Analyze its strategies for global markets. Q3. Discuss the recent development with respect to the code and laws of Corporate Governance in markets other than India. Q4. Enlist the steps involved in developing R&D strategy and explain each one of them with the help of examples. Q5. ‘The new Companies Act 2013 urges the organizations to actively take up social causes, by making corporate social responsibility (CSR) … [Read more...]

1. What are the implications of the services marketing triangle? Explain giving suitable examples. 2. Give some examples of services that are high in credence qualities. How do high credence qualities affect consumer behavior for these services? Discuss. 3. Describe the non-monetary costs involved in the following services: (a) Health services (b) Home loans 4. Select a service organization of your choice (a) Identify its patterns of demand. Do demand levels following a predictable cycle or change randomly? What are the underlying causes of these variations? (b) What is the nature … [Read more...]

1. Distinguish between the following. (a) Polycentric and Geocentric orientations (b) Free Trade Area and Customs Union (c) Commercial Invoice and Proforma Invoice 2. (a) What do you understand by the term ‘Political Risk’? In your opinion, is it country specific or firm specific or both? Elaborate giving examples. (b) Discuss the strategy for management of political risk at the pre-investment stage. 3. An Indian hand tools manufacturing company, which has been operating in domestic market only, now wants to go international. (a) Advise the company on the options available to it for … [Read more...]

1. (a) Distinguish between shopping and specialty goods giving suitable examples. (b) Explain the various components of ‘product mix’ taking the example of any FMCG company. 2. (a) Explain the various interpretations of the term ‘new product’ giving suitable examples. (b) You are a product manager in a company manufacturing fruit juices. Discuss the methods you can use for generating new product ideas for the company. 3. (a) Discuss the importance of packaging for a marketer of consumer goods. (b) What social aspects would you keep in mind while deciding your packaging strategy? 4. … [Read more...]

1. (a) Explain the Personal Selling Process. Discuss the importance of “Sales Resistance” in the selling process. Take a hypothetical situation of such resistance and suggest suitable steps to resolve the same. (b)What do you understand by the term Negotiation? Discuss. 2. (a) Why Sales Force monitoring system is essential in an enterprise? Discuss the objectives and briefly explain the various criteria used to monitor sales team of a company selling industrial products. (b) Explain the typical structure of a Presentation. 3. (a) Discuss the factors influencing design of compensation … [Read more...]

1. Briefly explain the VALS – 2 classification. Analyze which VALS type best describes you and then find a print advertisement which, according to you, appeals to this VALS type. 2. What is organizational buying behavior? How is it different from individual buying? Taking the example of purchase of stationery for your personal use and for organizational purposes, explain the differences. 3. (a) Critically analyze the Maslow’s hierarchy of needs theory. What are its major flaws? (b) “Understanding how consumers learn is very important to marketers”. Do you agree with the statement? … [Read more...]

1. Define the concept of ‘strategy’. Explain the Boston Consulting Group (BCG) model, General Electric (GE) planning model and highlight their usefulness in formulating business unit level strategies. 2. Explain the following: a) Just In Time (JIT) and Management Control System b) Benchmarking and Management Control System 3. What is ‘Arm’s Length Principle’? Explain the traditional transaction methods used for determination of transfer price. 4. What are the objectives of Reward and Compensation plan? Discuss the various types of  long term incentive plans. 5. Discuss the … [Read more...]