IGNOU MBA Assignment

1. “The traditional objective of the firm has been profit maximization. It is still regarded as the most common and theoretically the most plausible objective of business firms.” Discuss. 2. With reference to the marketing approach of demand measurement explain any two important sources of data used in demand forecasting. 3. Given the total cost function: C=16q2 + 10q + 36 (where q is the output) Find: (i) values of q for which ATC is falling, and (ii) values of q for which ATC is rising. 4.“A Tata Sky Direct - to - Home (DTH) service provider charges a base fee for booking into … [Read more...]

1. What is the purpose of a computer aided decision support system? What are the major components of such a system? How does it help the decision making process? 2. What are the determinants of MIS design according to Zani? Explain the following statement, “there is a two way relationship between organization and Information Systems”. 3. Distinguish between data, information and knowledge. Discuss the importance of information system for business decisions. 4. In which phase of system life cycle the following are performed? Defining the problem, identifying its causes, specifying the … [Read more...]

1. (a) “Distinguish between Product Marketing Vs. Services Marketing with suitable illustrations”. Explain why service marketing is considered as more challenging than product marketing. Elaborate with suitable examples. (b) Marketing involves much more than selling and adverting” Discuss. 2. (a) What are the major objectives of Sales Promotion initiated by firms? Discuss the role and  responsibilities of a Sales Managers in conceiving and executing such sales promotion programs of any FMCG, company of your choice. (b) Discuss the major considerations involved in designing Marketing … [Read more...]

1. Why is it more difficult to increase productivity of a service system as compared to a production system? Elaborate by giving suitable examples. 2. What is the importance of materials handling in designing a layout? How will you go about selecting the materials handling system? 3. It is usually presumed that ‘resistance to change is a characteristic attributed to people’. What would be your personal reactions, if some work design analyst came to your work station to conduct a study of your work? 4. What is the distinctive feature of job production as compared to mass and batch … [Read more...]

1. Discuss the activities performed by accounting personnel and the role and responsibilities that they undertake in an organisation. 2. You are required to prepare Funds Flow Statement and Cash Flow Statement for the year ending 31st March 2015, based on the information given below. Balance Sheet (As on 31st March) Liabilities 2014 2015 Assets 2014 2015 Trade Creditors 100 40 Cash at Bank 100 65 Bills Payable 50 60  Accounts Receivable 105 120 Outstanding Expenses 25 20   Bills Receivable 130 140 Bonds … [Read more...]

1. How does MIS affect the efficiency and effectiveness of an organisation? Explain and discuss with the help of the organisational example you have come across or, known to you. Briefly describe the essential details of the organisation, you are referring to, along with basic components of the MIS and reporting relationships currently existing in the organisation. 2. Compare and evaluate the relevance and suitability of various decision making models in different organisational set ups and situations. Explain the decision making model decision making which is / was predominately suitable … [Read more...]

1. A thorough understanding of economic and social environment of business is essential for running enterprises successfully. Briefly discuss the statement citing examples. 2. What are the different viewpoints about the role of Government? Analyse the role of Government in today’s world. 3. Discuss the role and importance of Small Scale Industry (SSI) in a developing economy in the present context. 4. Briefly analyse the impact of regulatory and promotional policy framework on industrial structure and performance. 5. Collect data on Foreign Direct Investment (FDI) for the past … [Read more...]

1. “In the prevailing context of business world wide, the organizations are faced with five critical challenges viz; Globalisation, Profitability through growth, Technology, Intellectual capital and Change, and Change and more change, Collectively these challenges require building new capabilities.” Elaborate this statement and discuss the underlying concepts with respect to the organisational efforts in the directions of addressing these challenges and their fall out / impact, from the experience you have had while working in an organisation or from the ones you are familiar … [Read more...]