IGNOU MBA Assignment

1. Discuss the various experimental designs as powerful tools to study the cause and effect relationships amongst variables in research. 2. Explain Stratified Random Sampling. Describe proportional allocation and optimum allocation with the help of an example. 3. A physical instructor claims that a particular exercise when done continuously for 7 days, reduces body weight at least by 3.5kg. Five overweight girls did the exercise for 7 days and their body weights were found as under: Girls 1 2 3 4 5 Weight before exercise 70 72 75 71 78 Weight after … [Read more...]

1. Ford Company has adopted the Deming philosophy. Based on your learning about the Deming philosophy, explain how Ford Company has complied with the philosophy. 2. Why is strategic planning important for implementing TQM? Explain using an example from the business world. 3. Refer to the published material on ISO 26000 and explain how business organizations can operate in a socially responsible way. 4. Chose an organization of your choice having a specific quality programme. Discuss the quality programme followed by the organization and how it has helped the organization sustain in … [Read more...]

1. Explain how R & D can be a source of competitive advantage for a business organization. Illustrate your answer with the help of an example. 2. Differentiate between appropriate and inappropriate technologies giving examples. List out the accepted criteria for selecting appropriate technology in the contemporary situation. 3. Discuss the concept of Relevance Tree Technique. Explain the use of this technique in the present context. 4. What are the various source of technology information? How are they useful at the enterprise level in the present context? Explain. … [Read more...]

1. Define corporate policy and explain the policy formulation process. 2. Read the case study on ‘Corporate Governance at TISCO’. Highlight the policies and practices adopted by TISCO which appeal to you most and what suggestions would you like to offer for TISCO to adopt good Corporate Governance practices. 3. What are the various pricing strategies available/suitable for different market structures? Discuss. 4. Describe the techniques which have been developed to enhance creativity. 5. Discuss the nature of Corporate Philanthropy and the relevance of Strategic Philanthropy for … [Read more...]

1. (a) What are the major objectives of Marketing Communication? Discuss with two suitable examples the role and its implication in the promotion of a firms Product or Service offering. (b) What do you understand by Creative Association? Explain the various kinds of creative associations in the following situation i) Home Appliance targeted at working women. ii) Automatic variant of small car targeted at young urban professional. 2. (a) What are the various techniques to allocate promotions budget? Which technique would you suggest to the following and why? i) An established consumer … [Read more...]

1. a) What is Marketing Research? When and why firms undertake marketing research. Illustrate with suitable example. b) Explain the basis of classification of various types of research design available to the marketer. 2. a) Distinguish Data firm Information. What are the different types of data needed in conducting Marketing Research Project? Briefly discuss their merits and limitations. b) Explain the importance of Questionnaire in a Marketing Research project. Describe indetail the format and steps involved in designing a questionnaire for a leading private sector bank to ascertain the … [Read more...]

1. Creativity in an organization, to a large extent, depends upon the environment that prevails. Examine the statement and bring out the factors that can create an environment of creativity in the organization. 2. How do partnerships in innovation and R & D activity come into being? Do partnerships happen by accident or by conscious planning? Give some examples of agencies in different countries which facilitate partnering in innovation and R & D. 3. How would you distinguish Theory X from X from Theory Y of McGregor? Do you agree with these theories? If so, Why? 4. Discuss … [Read more...]

1. What are the life cycle cost components for any plant? Which are the factors affecting life cycle profits of any industrial plant? 2. Explain what is meant by cost absorption and cost apportionment? Illustrate each with two examples from maintenance department. Discuss the methods of cost absorption and state which method do you consider to be the best and why? 3. The liberalized economy is forcing Indian companies to establish Total Quality Management Systems. It is a struggle, which has just begun and Indian companies will continue to do so just to be in the race – lest they perish. … [Read more...]

1. “Materials management contains an integrated process of materials flow, in, through and out of an organization”. Comment and talk about the reasons behind it! 2. Comment: a. Sound ethical principles contribute toward better buyer-seller relationships. b. Management of supplier network has become a contemporary and critical issue? 3. “Certain elements of JIT, like JIT purchasing, can be incorporated in a batch production environment using MRP II, and MRP with JIT may be quite useful and effective in bringing down inventory levels, particularly WIP inventory”. State the reasons … [Read more...]

1. “Logistics is the function that is responsible for the flow of materials into, through and out of an organisation”. Elaborate! Take the case of a Book Publisher and describe the input and output of materials from the Logistics point of view. 2. Explain (i) Global sourcing and its advantages and disadvantages (ii) World-class management model with respect to SCM. 3. Write a brief note on the following: a. Electronic commerce b. Electronic Data Interchange c. Bar Coding and Scanning d. Data Warehouse 4. “The most common method for evaluating non-economic factors in a facility … [Read more...]