1. (a) Define Marketing. What would be the possible objectives of marketing in a large sized manufacturing and marketing firm. Elaborate the exchange process between the firm and its customer. (b) Explain the elements of Marketing Mix by taking an example each from a fast moving consumer product and a consumer durable of your choice. Discuss the growing importance of packaging in the above two examples. 2. (a) Distinguish Social Marketing with Business Marketing in terms of their core objectives, approaches and the applicability of the 4PS. (b) Explain the concept of Product Life Cycle … [Read more...]
MS 6 IGNOU MBA Assignments July – Dec 2019
1. a) Distinguish between a product and service with suitable examples and highlight the unique characteristic that services possess. b) What are the reasons that marketers should consider human needs and wants while planning for new products or services to be offered? Explain with a suitable example of your choice. 2. a) Discuss the major elements of marketing mix. Explain how these elements aid in formulating marketing strategies in the following situation. (i) Cab aggregator (Ola or Uber) (ii) Selling of heavy engineering equipment. b) Discuss the concept of a market Vs the … [Read more...]
MS 6 IGNOU MBA Assignments Jan – June 2019
1. (a) What do you understand by the terms “Needs and Wants”? Why and when these terms assume significance in the context of marketing. Elaborate with a hypothetical example of your choice. What is marketing? Discuss the various tasks necessary for successful marketing. (b) Distinguish strategy from marketing strategy. Explain the process involved in the formulation of marketing strategy for the following:- (i) Knocked down furniture. (ii) Battery operated small sized passenger car 2. (a) What is a product? When and why do firms generally diversity their product portfolio? … [Read more...]
MS 6 IGNOU MBA Assignments July – Dec 2018
1. (a) What do you understand by the term marketing? Taking two examples of your choice highlight the importance of “Transaction” in the whole process of marketing. Ans : ....marketing which states the role of marketing to.... concerned with the way in which... of marketing involves an... the origin of marketing can... in the fact that marketing emphasis on the.. Thus, to be termed as a marketing ... The essence of this is... Therefore it can be concluded that marketing as a.... (b) Critically evaluate the significance of marketing function in the Indian economy post economic reforms of … [Read more...]
MS 6 IGNOU MBA Assignments Jan – June 2018
1. (a) Define the term „Marketing‟ with suitable examples. Discuss the scope and significance of marketing function in a developing and fast emerging economy like India. (b) What are the various components/ elements of marketing mix in case of products and services marketing. Discuss with suitable examples of your choice. 2. (a) Explain the concept of Product Life Cycle by taking an example one each from a consumer durable and any service offering of your choice. (b) Distinguish the concept of market vs the concept of a segment and their relationship in marketing, with suitable … [Read more...]
MS 6 IGNOU MBA Assignments July – Dec 2017
1. a) Define Marketing and discuss its scope, prospects and challenges for Brick and Mortal marketers in the era of on-line/e- business marketer being successful. b) Elaborate the key elements of marketing mix and explain their significance in strategy formulation by taking an example of a product and a service offering of your choice. 2. a) What do you understand by the term Market Planning? When and why the activity of planning emerges in an enterprise. Elaborate with an example. b) Every product and service offering is faced with competition in the market place the level of … [Read more...]
MS 6 IGNOU MBA Assignments Jan – Jun 2017
1. (a) Define Marketing and discuss its scope as an exchange process between the firm and its customers. Illustrate with two suitable examples of your choice. (b) Scan various secondary data sources available to you and collect relevant data historically to discuss the importance of Marketing in an emerging economy like India. 2. (a) Explain the term Market Planning. Discuss the elements of Marketing Mix and their role in formulating suitable strategy in the following situations. (i) Chain of Computer training centers (ii) Premium Unisex Talcum powder. (b) Define Market Segmentation … [Read more...]
MS 6 IGNOU MBA Assignments July – Dec 2016
1. (a) What do you understand by the term “Marketing”? Discuss the scope and importance of marketing function in the current Indian Business Environment. (b) Effective Marketing is the result of proper blending of marketing mix elements. Elaborate the above statement with two suitable examples by taking one each from an FMCG and a consumer durable product/Brand of your choice. 2. (a) What are the major reason that marketers undertake segmenting their markets periodically? Explain with suitable example of your choice. (b) Explain briefly the concept of Product Life Cycle (PLC). To what … [Read more...]
MS 6 IGNOU MBA Assignments Jan – June 2016
1. (a) Distinguish and discuss the concept of Marketing and elements of Marketing mix. (b) What do you understand by the term “Marketing Strategy”? Pickup two examples of your choice from the recent past and explain how the strategy adopted by the firm/brand lead to its success. 2. (a) What makes services marketing differ form product marketing? Discuss with suitable examples. (b) Elaborate on the importance of Marketing Plan in accompling the firms marketing objectives. 3. (a) As a Market Planning Manager, you have been assigned the task of designing a suitable marketing organization … [Read more...]
MS 6 IGNOU MBA Assignments July-Dec 2015
1. (a) “Distinguish between Product Marketing Vs. Services Marketing with suitable illustrations”. Explain why service marketing is considered as more challenging than product marketing. Elaborate with suitable examples. (b) Marketing involves much more than selling and adverting” Discuss. 2. (a) What are the major objectives of Sales Promotion initiated by firms? Discuss the role and responsibilities of a Sales Managers in conceiving and executing such sales promotion programs of any FMCG, company of your choice. (b) Discuss the major considerations involved in designing Marketing … [Read more...]